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Press Releases & Press Packs


21.10.03


TV ENTERTAINMENT


Absolute Power - spin is dead, long live PR

Written by Guy Andrews, Mark Lawson and Andy Rattenbury

Absolute Power


Stephen Fry and John Bird star as spin doctors Charles Prentiss and Martin McCabe as they bring the popular and satirical Radio 4 comedy Absolute Power to BBC TWO.


Written by media commentator Mark Lawson, writers Andy Rattenbury (Teachers) and Guy Andrews (Chancer), Absolute Power casts a witty and acerbic eye on the machinations of PR gurus and does for the PR industry what Drop The Dead Donkey did for the newsroom.


Stephen as Prentiss and John as McCabe are an unscrupulous pair who run the blue chip PR agency Prentiss McCabe. Dealing with commercial as well as personal PR, their remit covers everything from political communications to celebrity media relations.


Their manipulation skills are tested to the full as they frequently find that their work brings them into conflict with political parties, newspaper editors and celebrities.


Stephen Fry says of Charles Prentiss: "He's a brute of a man, out to win, with no morals, he's completely shameless. There's not much to say that's nice about him, except that there is some pleasure in watching a natural born killer at work and knowing whatever happens he will win."


Absolute Power is a satirical comedy about a world in which style triumphs over substance, tabloids are the new judge and jury and where five minutes of fame is considered a long term career.


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