plans to open up its archive to the public
public not private value is second phase of digital revolution says
BBC plans to open up its archive to make a treasure trove of material
available to everyone, BBC Director-General Greg Dyke announced
today (Sunday 24 August 2003).
the Richard Dunn Memorial
at the Edinburgh Television Festival, Mr Dyke said: "The BBC
probably has the best television library in the world.
until now this huge resource has remained locked up, inaccessible
to the public because there hasn't been an effective mechanism for
the digital revolution and broadband are changing all that.
the first time there is an easy and affordable way of making this
treasure trove of BBC content available to all."
BBC Creative Archive would make extracts of selected BBC material universally
available for private not commercial use in the UK.
the plan to open up the BBC's rich archive, Greg Dyke gave the example
of a child using broadband at home, school or in a public library,
to access the BBC material to help do their homework and projects.
search for real moving pictures which would turn their project into
an exciting multi-media presentation. They download them and, hey
presto, they are able to use the BBC material in their presentation
for free," he added.
BBC Creative Archive is just one example of the kind of public value
initiatives that would come with the second phase of the digital
revolution, he said.
believe that we are about to move into a second phase of the digital
revolution, a phase which will be more about public than private
value; about free, not pay services; about inclusivity, not exclusion.
particular, it will be about how public money can be combined with
new digital technologies to transform everyone's lives," he
Greg Dyke made it clear the BBC would not be the only publicly funded
player in the field in the digital revolution's second phase.
was needed from a wide range of organisations including local government,
educational establishments and charities as well as the commercial
sector in partnership with publicly funded partners.
Giving the final lecture in a five year series, Greg Dyke also talked
about the importance of a strong ITV.
insisted the future of ITV could only be secured if both Government
and regulators made it commercially attractive for ITV to remain
a public service broadcaster.
governments and regulators want to preserve some of the best features
of commercial broadcasting in this country they will have to change
their approach," he said.
will have to make it commercially attractive for ITV to remain a
public service broadcaster.
days of doing it by decree are rapidly coming to an end and the
days of charging ITV hundreds of millions of pounds for the privilege
of being a broadcaster are certainly numbered."
claims by ITV executives that its relative collapse was due to the
BBC, he urged that ITV should look closer to home for its recent
failures - the failure of ITV Digital, the money ill-spent on sports
rights, bad programming decisions including moving the News at Ten
and losing Home and Away to five as well as upsetting traditional
advertisers by taking money from dotcoms.
ITV was vital for the industry and the audience.
by securing a strong ITV as an advertiser funded, free to air television
group - alongside the BBC and Sky - could a healthy broadcasting
market with a proper balance of power and influence be maintained,
argued that the merger of Carlton and Granada be allowed to proceed
under reasonable terms and for further consolidation within advertiser
change, Dyke stated that the future would be bleak for viewers and
programme makers alike.
imperatives would see less money being spent on ITV's traditional
commitment to public service, high quality indigenous programming.
would inevitably result in a loss of regional output as well as
the loss of programming in genres from children's and arts to religious
and current affairs for the audience.
Dyke ended his speech by re-emphasising the role of the BBC in the
well as projects such as the BBC Creative Archive and the BBC's
involvement in broadband in Hull, Dyke hoped that there would be
other opportunities where public money would be used alongside the
developing technology to enrich society.
lecture in full
response to Tony Ball, Chief Executive of BSkyB, giving the James
MacTaggart Memorial Lecture 2003 (22.08.03)