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31.07.03

RADIO CAMBRIDGESHIRE


Radio Cambridgeshire increases in popularity with listeners


Independent figures released today (31 July) reveal that BBC Radio Cambridgeshire has attracted an extra 21,000 listeners over the past year and that people are tuning in for longer.


The latest Radio Joint Audience Research (RAJAR) figures show that the number of adults tuning in each week has increased from 114,000 in June 2002 to 135,000 in June 2003.


The station also increased its share of all radio listening in the county to 12.6%, up from 9.5% a year ago.


At the same time, listeners like what they are hearing and are staying tuned for longer - on average for almost 12 hours a week (11.9) compared to just 10 and a half hours a year ago (10.5).


BBC Radio Cambridgeshire Editor David Martin says: "I am delighted that so many new people are tuning into Radio Cambridgeshire.


"Over the past year, we have increased our coverage of areas like Peterborough, Wisbech and Huntingdon and the 21,000 new listeners prove that being more local is really paying off."


Notes to Editors


The survey, carried out by RAJAR (Radio Joint Audience Research) covers the period from 24 March to 22 June 2003.


BBC Radio strong share performance despite increased competition


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