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14.07.03

WORLD SERVICE


The selling of war - Spinning to Win on BBC World Service


How governments sell war to voters is explored in Spinning to Win from 28 July on the BBC World Service.


Robin Lustig investigates the relationship between politicians, the military, the media and the public by drawing on the recent war in Iraq and other wars of the broadcast era.


Politicians who have led their countries into war will be featured, together with newspaper, radio and TV editors who have covered war stories.


The series will question whether journalists have to give up their usual stance of neutrality during times of war, whether the public can expect to be given a full picture of what is going on and how war changes political communication.


The first of the three programmes charts the rhetorical transition from the possibility to the inevitability of war.


Philip Knightley, journalist and historian, discusses the need to persuade the public of the rightness of the cause, a goal sometimes achieved by portraying an enemy as a psychopathic monster.


In the second programme on 4 August journalists discuss how their approach to coverage changes once the conflict gets underway and politicians give way to the military as the main news source.


Robin Lustig discovers that a sophisticated PR machine has evolved.


During the Iraq conflict, for example, former J Walter Thomson advertising executive Charlotte Beers was employed to rescue the United States government from a dip in support for the war.


PR firms Hill and Knowlton and the Rendon Corp were hired by the Kuwaiti government as part of a campaign to denounce Iraq's 1990 invasion and mobilise public support for Operation Desert Storm.


Robin Lustig says: "Military press officers are no longer lowly operatives. They have become key strategists in the war of words."


The final programme on 11 August reflects on how journalists, politicians and the military decide if they've had a "good war" and examines the manipulation of casualty and death statistics.


The late Godfrey Talbot, a veteran BBC broadcaster, explains that in World War II journalists had to use government figures which exaggerated German casualties and minimised Allied ones.


Recent wars in the Gulf and Afghanistan were possibly the first where the public didn't expect soldiers to be killed.


How do people then react to body bags and friendly fire deaths when things go wrong?


Notes to Editors


Spinning to Win is a series of three programmes, 25 minutes each.


The presenter is Robin Lustig and the producer is Ivor Gaber.


International Broadcast Times


West Africa: | Mon 09.06 rpt 16.06 | Tues 00.06 | Sun 22.06
Europe: | Mon 08.06 rpt 13.06, 18,06 | Tues 00.06 | Sun 19.06, 23.06
E and S Africa: Mon 08.06 rpt 13.06, 18,06 | Tues 00.06 | Sun 19.06, 23.06
Middle East: | Mon 07.06 rpt 16.06 | Tues 00.06 | Sat 18.06 | Sun 13.06, 23.06
South Asia: | Sun 23.06 rpt Mon 05.06, 09.06, 14.06 | Sun 06.06
East Asia: | Mon 02.06 rpt 17.06, 12.06, 18.06 | Sun 08.06
Americas: | Mon 14.06 rpt 19.06 | Tues 00.06, 05.06 | Sun 23.06


Listen online from 18 August (updated weekly on Mondays) at
www.bbcworldservice.com/programmes - choose Spinning to Win from the drop down list of programmes


BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online.


It has a global audience of 150 million listeners while its website - www.bbcworldservice.com - receives 100 million page impressions each month.


All the BBC's digital services are now available on Freeview, the new free-to-view digital terrestrial television service, as well as on satellite and cable.

Freeview offers the BBC's eight television channels, interactive services from BBCi, as well as 11 BBC radio networks.


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