Radio Norfolk - most popular BBC Local Radio station
Radio Norfolk is officially the most popular BBC Local Radio station
measured by "reach" on mainland England, according to
independent figures released today (30 January 2003) by the Radio
Joint Audience Research (RAJAR).
the first time, the radio station has beaten all other BBC Local
Radio stations on mainland England to the top spot, with well over
a third (36.7%) of all adults in the BBC Radio Norfolk transmission
area now tuning in each week.
Radio Norfolk have attracted an extra 33,000 listeners over the
last year, an increase from 218,000 listeners to 251,000.
Clayton, Editor of BBC Radio Norfolk, says: "We've been aiming
for that top spot for a long time now and everyone at the station
is delighted we've done it.
is a wonderful result, and a real vote of confidence in our programme
teams. The power cuts last year got many listeners to tune in for
the first time and they clearly liked what they heard."
Griffee, BBC Controller, English Regions, adds: "BBC Local
Radio goes from strength to strength. I'm delighted that in an increasingly
competitive market, it has again more than held its own.
local radio services are a precious part of how we connect with
the communities we serve. We'll forge ahead with plans to maintain
and build on this vote of confidence and I congratulate the talented
and committed people who run BBC Local Radio."
reach and share for Radio 2 - again (30.01.03)