BBC
success at Promax UK Awards
The
BBC scooped over 40 awards at the Promax UK Awards 2002, which were
presented in London at the weekend.
The
industry awards, which honour excellence in broadcast promotions
and marketing, comprised 17 Gold; 12 Silver; and 12 Bronze awards
for the corporation.
The
highlights include:
·
Gold in the Comedy, Factual, Children's, Sport and Drama categories
· 3 Gold awards for BBC ONE's Rush Hour film
· 4 awards - 3 Gold - for the World Cup campaign
· Gold, Silver and Bronze in the Drama and Radio categories
· 6 Craft awards, including Best Direction
· Silver and Bronze in the Something for Nothing Category,
with BBC Wales taking the Gold.
Andy
Duncan, Director of Marketing and Communications, BBC, says: "The
BBC is delighted with the very successful performance at PROMAX.
"It's
down to really excellent teamwork from BBC Marketing and Communications,
BBC Broadcast and our three advertising agencies and a reflection
of a significant drive to improve creativity and the impact of our
trailing."
Gold
Awards
BEST
ON AIR BRANDING - BBC Four (Lambie-Nairn)
BEST DIRECTION - PHOTOGRAPHY BBC One Marketing: Rush Hour
BEST EDITING BBC One Marketing: Rush Hour
BEST ORIGINATED PROMOTION BBC One Marketing: Rush Hour
BEST PROMOTIONAL STING Horror - Blood Angel Exorcist (BBC Choice)
BEST THEMED PROMOTION World Cup (BBC One)
BEST CHILDREN'S PROMOTION Storyteller (CBeebies)
BEST COMEDY PROMOTION Only Fools and Horses - Stretch (BBC One)
BEST FACTUAL PROMOTION Walking with Beasts (BBC One)
BEST DRAMA PROMOTION Rockface (BBC One)
BEST SPORT PROMOTION World Cup (BBC One)
BEST 'PROMOTAINMENT' World Cup (BBC One)
BEST RADIO PROMOTION Voice of Radio WM
SOMETHING FOR NOTHING BBC Wales: Wales v Germany
BEST JUNCTION INNOVATION BBC Wales: BBC One Wales v Germany
BEST DIRECTION - PERFORMANCE FA Cup Holby City (BBC One)
BEST SPECIAL EFFECT Walking with Beasts (BBC One)
Silver
Awards
BEST
DRAMA PROMOTION Manchild (BBC One)
BEST SPORT PROMOTION The Winter Olympics (BBC One)
BEST USE OF HUMOUR 6Music
SOMETHING FOR NOTHING The Antiques Roadshow (UK Style)
BEST 'PROMOTAINMENT' National Poetry Day (BBC Four)
BEST RADIO PROMOTION BBC4 Ellington
BEST MARKETING COLLATERAL FA Cup (BBC One)
BEST ONLINE PROMOTION Walking with Beasts (Online)
BEST PROMOTIONAL USE OF NEW MEDIA BBC4 Ellington (New Media/BBC
Four)
BEST SPECIAL EFFECT Wimbledon (BBC One/BBC Two)
BEST AUDIO DESIGN The Winter Olympics (BBC One)
BEST EDITING The Winter Olympics (BBC One)
Bronze
Awards
BEST
PROMOTIONAL STING Dinosaurs (UK Horizons)
BEST PROMOTIONAL CAMPAIGN CBeebies
BEST ORIGINATED PROMOTION Owens (BBC Four)
BEST THEMED PROMOTION Chelsea Flower Show (BBC Two)
BEST DRAMA PROMOTION Pride and Prejudice (BBC Two)
BEST FILM PROMOTION BBC Two Christmas Films
BEST NEWS/CURRENT AFFAIRS PROMOTION Sports Presenters (BBC News
24)
BEST SPORT PROMOTION Year of Sport 2002 (BBC One)
SOMETHING FOR NOTHING Storyville - Domestic Violence (BBC Four)
BEST RADIO PROMOTION Blue Planet
BEST EDITING BBC4 Mckewan
BEST DIRECTION - PERFORMANCE BBC Annual Report
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