Academy - Initial, Mercury Records and The Firm
(part of Endemol UK)
Award-winning Initial is a leading producer of music entertainment
and live event television. Its programmes have been seen in over
event productions include The Orange British Academy Film Awards
(BBC ONE); The Q Awards (Channel 5) and Party in the Park (Channel
entertainment credits include Pop (Channel 5) which showcases breaking
acts and some of the hottest new names around and is recorded from
legendary live venue, the Marquee.
documentaries include Inside Bjork for Channel 5, the definitive
profile of one of the world s most innovative artists; Our Manics
in Havana (Channel 4) - which followed The Manic Street Preachers'
historic performance in Cuba - and The Voice, a landmark three-part
special for Channel 4 to be broadcast in 2003, which journeys through
the greatest vocal talents ever.
youth programming includes BBC ONE's pop music dramas Miami 7 and
LA 7 (featuring S Club 7) - which were major international hits.
has worked with nearly every major international music artist in
the world - from Elton John, Madonna, David Bowie, Paul McCartney
and Michael Jackson to U2, Robbie Williams and Travis.
music and event programmes include The Brit Awards 1993-2000 (ITV),
The White Room (Channel 4), The Three Tenors (BBC ONE), Orchestra!
(Channel 4) and Concerto (Channel 4).
is part of the Endemol UK group, one of the UK's leading producers
of entertainment formats for the worldwide market and behind some
of the biggest hits to come out of the UK.
group is dedicated to content that works across a variety of media
and incorporates three other production brands - Endemol UK Productions,
Brighter Pictures and Zeppotron.
credits include the BAFTA-winning productions of Big Brother (Channel
4; E4), which have broken records across Channel 4, E4, the Internet,
phone voting, interactive TV and mobile text messaging.
UK's latest entertainment shows include the terrifying team challenge
Fear Factor (Sky One); International King of Sports and Swapheads
- part of Channel 5's new entertainment line-up.
UK has also pioneered TV genres including the popular BBC leisure
entertainment shows - Changing Rooms, Ground Force and Ready Steady
continue to be some of the most watched shows on TV and have also
become international hits in more than 16 countries.
UK is wholly owned by Europe's leading television content multinational
Endemol, which spans 21 countries and is 100% owned by Spanish telecoms
and media giant Telefonica.
Records is a division of Universal Music.
is the home of UK signed artists including Darius, Texas, Lulu,
Def Leppard and Elton John.
Serious dance label is part of Mercury UK, with an artist roster
including Sonique and Mad'House.
is the UK home for Island Def Jam, one of the hottest label groups
in America with artists including Sum 41, Ja Rule, Mariah Carey,
Jay Z, Bon Jovi and Ashanti, and the Lost Highway label with Ryan
is the sister label to Mercury Nashville, who have one of the world's
biggest stars, Shania Twain.
Academy has arranged for the students to have guaranteed representation
by The Firm, one of the world's most respected management agencies,
once they leave.
contract between The Firm and the Fame Academy students is a standard
music industry deal.
Firm were one of a number of management companies who were approached
to represent the students and were considered to offer the best
option for the interests of the students.
Firm is the pre-eminent talent management company in today's music
and film business.
company started in 1998 and has its main operations in Los Angeles
with other offices in New York, Nashville and London.
European office opened in London in March this year, headed by former
BMG European President Richard Griffiths and former RCA Managing
Director Harry Magee.
company is currently recruiting a creative team of managers and
promotion and marketing personnel to facilitate a UK signing and
objective of The Firm in Europe is to build a roster of artists
and brands out of their London office whilst providing full representation
for its myriad of existing talent from the U.S.
list of music clients include Linkin Park, Limp Bizkit, Korn, Enrique
Iglesias, Dixie Chicks and Mary J. Blige.
film clients include Cameron Diaz, Leonardo DiCaprio, Vin Diesel,
Samuel L Jackson, Martin Scorsese and Dustin Hoffman.
Firm also owns the sports brand Pony International and the American
children's cartoon TV character Arthur, which is currently being
screened on BBC Television.
addition their film division is currently developing several motion
pictures for worldwide distribution.
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