and Crown Castle name "Freeview"
BBC and Crown Castle announced today that the name for the new free-to-view
digital terrestrial television service will be Freeview.
DTT marketing alliance involving the BBC and Crown Castle today
indicated they are targeting an autumn launch date.
Duncan, BBC Director of Marketing & Communications, said: "Freeview
will be a fresh start for many consumers. As
well as former ITV Digital customers, people who make a one-off
equipment cost of around £99 willl be able to enjoy this simple,
compelling proposition - more high quality channels, entirely free
will also make the BBC's digital channels available to many more
the name tells people exactly what's on offer - more TV channels
will bring UK viewers a wide range of digital television channels,
as well as interactivity and digital radio.
Castle said today it was on target to add three more channels to
the line up described on 4 July when the ITC announced it was awarding
the licences to the consortium.
Abery, President and Managing Director, Crown Castle said: "We
believe we have a compelling range of channels with the broadest
possible appeal to those seeking to extend their viewing choice.
favourite genres like history, with the new UK History channel,
news from BBC News 24, Sky News and Sky Sports News, and quality
children's programmes on CBeebies, Freeview offers something new
for viewers who aren't attracted by pay television services but
would like more quality TV channels."
new service will launch this autumn after improvements to the quality
and reliability of the digital terrestrial signal have been made.
technical changes should significantly improve the number of UK
homes able to receive digital terrestrial television (DTT) without
needing an aerial upgrade and significantly decrease the proportion
of homes affected by reception problems prevalent when ITV Digital
ran the platform.
ITC has announced that, following the success of the BBC and Crown
Castle in the re-tendering process on 4 July, it has formally granted
the DTT licences to the BBC and Crown Castle.
BBC holds Multiplex Service Licence B and Crown Castle Licences
C and D.
DTT (Digital Terrestrial Television) provides a range of digital
television services to viewers via their existing aerials.
The channel line-up for the platform is expected to be as follows.
Channels new to the platform (i.e. not previously available on ITV
Digital or free-to-view) are shown in bold.
General entertainment channel (tbc)
General entertainment channel (tbc)
and Sports News
BBC NEWS 24
Sky Sports News
History and Ideas
TCM (Turner Classic Movies)
BBC Parliament (previously available on DTT as audio-only)
Music channel (tbc)
BBCi (Interactive television and text)
Other interactive services (tbc)
Six BBC Radio services
Commercial radio services (tbc)
a robust DTT platform
A new technical regime will strengthen the DTT platform. This work
· changing the transmission mode to increase significantly
the resistance to interference
· rolling out power doubling trails across all transmitter
· considering equalisation packages where possible.
measures will produce an important improvement in the reliability
of the service received by consumers, increasing the number of homes
able to receive DTT, and reducing the number of homes affected by
Services Limited: BBC, Crown Castle and BSkyB
DTV Services Ltd a joint venture between of the BBC, Crown
Castle and BSkyB exists to provide consumer and retailer
support for the DTT platform.
BBC holds the licence for Multiplex B licence and is the UK's most
its portfolio of digital channels and services, the BBC is committed
to ensuring that free-to-view digital television is universally
Castle holds the licences for Multiplexes C and D and brings to
the consortium many years of technical expertise in the transmission
with BSkyB, the UK's leading digital television operator and a provider
of three channels to the DTT platform, the consortium is uniquely
positioned to realise the full potential of DTT.
More about the BBC's digital services and how to receive them can
be found on the BBCs website on www.bbc.co.uk/digital
ITC press announcement about the granting of the DTT licences is
available on the ITC website on www.itc.org.uk
and Crown Castle to champion digital for everyone
and Crown Castle submit complementary applications for digital terrestrial