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Press Releases & Press Packs
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BBC works with Radio Tianjin to debate Chinese smoking
The BBC's Chinese Service and the BBC World Service Trust are teaming
up with Radio Tianjin to tackle one of the Chinese community's major
health issues - smoking.
A live webcast debate broadcast on BBCChinese.com
on Tuesday 21 May will explore the widespread use of tobacco, plus
health and sport, with leading health experts, scientists and politicians.
China is the world's largest market for tobacco products with 400
million smokers. Scientists predict that one third of all young
men in China are likely to die from smoking related diseases, while
three million people will die each year as a result of smoking by
2050.
The discussion is webcast on BBCChinese.com
from 0800 hours GMT. Technical support will be provided by Enorth.com
in Tianjin and the event includes excerpts from an interview with
Dr Bruntland, General Secretary of the World Health Organisation,
and an interview with Mr Zhang Wenkang, Chinese Minister of Health.
An audience of 200 will be attending the event in Tianjin, including
cigarette producers, health professionals, media specialists and
academics. Hundreds of thousands are expected to follow the webcast
and contribute to the debate on line.
Listeners, too, will be able to follow the debate on the BBC on
Friday 31 May. The World Health Organisation has designated 31 May
as No Tobacco Day and to mark the event the BBC Chinese Service
will broadcast the interview with Dr Bruntland in full. The following
day, Saturday 1 June, the BBC Chinese Service will broadcast a 55
minute recording of the debate from Tianjin.
Notes to Editors
·
The BBC World Service Trust is the development and education arm
of BBC World Service. A charitable organisation, it is committed
to highlighting issues and organising projects which bring benefit
to populations across the world.
The live webcast is the first time the BBC Chinese Service has worked
with a Chinese broadcaster to bring a live debate from China. To
follow the discussion and contribute online visit the website at
0800 hours GMT: BBCChinese.com
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