Radio Cumbria proves why it is a Sony Award winning station
The
number of people who tune in to the award-winning BBC Radio Cumbria
continues to grow, according to the latest RAJAR (Radio Joint Audience
Research) figures released today (9 May).
The
official radio statistics show that BBC Radio Cumbria added 18,000
new listeners over the last 12 months - boosting its weekly audience
to 132,000. In the last three months, the radio station has added
8,000 new listeners.
BBC
Radio Cumbria's managing editor Nigel Dyson says: "BBC Local
Radio audiences across England are at a record high of 8.42 million
listeners per week and I'm delighted we at BBC Radio Cumbria have
played a role in this continuing success story.
"Everyone
at the station deserves to feel tremendous pride for the way they
have coped during a difficult year. What is fantastic is that following
the high audience figures we had during the height of the foot-and-mouth
crisis, we have retained those listeners.
"These
figures are more than just about the events of last year, though.
Everyone at the station has responded to the communities they serve
and produced and presented programmes that reflect Cumbrian life.
"Their
surefooted assessment of what people want, the professionalism in
the way they have delivered new and special services at speed, and
their sheer hard work is reflected in these fabulous listening figures
and is a credit to the whole team."
BBC
Radio Cumbria's share of total radio listening in its transmission
area has also gone up from 19.5% to 20.5% in the last 12 months.
According
to the independent audience research figures, listeners are also
tuning in to BBC Radio Cumbria for an average 13.24 hours a week.
BBC
Radio Cumbria won Gold in the Station of Year (300,000 to one million
listeners category) and a Silver Award in Best Community Programme
category for Nightline with Caz Graham at the Sony Radio Academy
Awards in London last week.
Notes
to Editors
BBC
Radio audience growth continues
|
