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24 September 2014
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RADIO CUMBRIA


Radio Cumbria proves why it is a Sony Award winning station


The number of people who tune in to the award-winning BBC Radio Cumbria continues to grow, according to the latest RAJAR (Radio Joint Audience Research) figures released today (9 May).


The official radio statistics show that BBC Radio Cumbria added 18,000 new listeners over the last 12 months - boosting its weekly audience to 132,000. In the last three months, the radio station has added 8,000 new listeners.


BBC Radio Cumbria's managing editor Nigel Dyson says: "BBC Local Radio audiences across England are at a record high of 8.42 million listeners per week and I'm delighted we at BBC Radio Cumbria have played a role in this continuing success story.


"Everyone at the station deserves to feel tremendous pride for the way they have coped during a difficult year. What is fantastic is that following the high audience figures we had during the height of the foot-and-mouth crisis, we have retained those listeners.


"These figures are more than just about the events of last year, though. Everyone at the station has responded to the communities they serve and produced and presented programmes that reflect Cumbrian life.


"Their surefooted assessment of what people want, the professionalism in the way they have delivered new and special services at speed, and their sheer hard work is reflected in these fabulous listening figures and is a credit to the whole team."


BBC Radio Cumbria's share of total radio listening in its transmission area has also gone up from 19.5% to 20.5% in the last 12 months.


According to the independent audience research figures, listeners are also tuning in to BBC Radio Cumbria for an average 13.24 hours a week.


BBC Radio Cumbria won Gold in the Station of Year (300,000 to one million listeners category) and a Silver Award in Best Community Programme category for Nightline with Caz Graham at the Sony Radio Academy Awards in London last week.


Notes to Editors


BBC Radio audience growth continues


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