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24 September 2014
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11.04.02

ABOUT THE BBC

Unmissable new campaign for BBC ONE

BBC ONE is launching its first channel promotion trail on 12 April.


Rush Hour is the on-air complement of the BBC ONE - THE ONE off-air campaign which launched on outdoor sites three weeks ago. The integrated campaign has been created by BBC ONE’s advertising partner Abbott Mead Vickers BBDO.


The new film features a man leaving work through his office window and crossing the gridlocked city via the rooftops in order to get home in time to watch his favourite programme on BBC ONE.

A scene from BBC ONE's Rush Hour  

There are no special effects in this film. All the action was filmed for real, including a breathtaking 23 feet building-to-building leap, 200 feet above the street.



Christine Madden, Head of Marketing for BBC ONE comments: "This new campaign evokes the new spirit of BBC ONE. Rush Hour dramatises the anticipation of a favourite programme in the most breath-taking and exciting fashion and illustrates BBC ONE’s bold new positioning."


The campaign will run for four weeks on BBC Television and will be accompanied by programme-specific campaigns to support highlights of the new season of unmissable programmes including Auf Wiedersehen Pet, Cutting It and Spooks.


Rush Hour Credits


Copywriter: Tom Ewart, AMV BBDO
Art Director: Dave Sullivan, AMV BBDO
Director: Tom Carty at Gorgeous
Producer: Edel Erickson, BBC Broadcast
Production Co: BBC Broadcast



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