Unmissable
new campaign for BBC ONE
BBC
ONE is launching its first channel promotion trail on 12 April.
Rush
Hour is the on-air complement of the BBC ONE - THE ONE off-air
campaign which launched on outdoor sites three weeks ago. The integrated
campaign has been created by BBC ONE’s advertising partner
Abbott Mead Vickers BBDO.
The
new film features a man leaving work through his office window and
crossing the gridlocked city via the rooftops in order to get home
in time to watch his favourite programme on BBC ONE.
There
are no special effects in this film. All the action was filmed for
real, including a breathtaking 23 feet building-to-building leap,
200 feet above the street.
Christine Madden, Head of Marketing for BBC ONE comments: "This
new campaign evokes the new spirit of BBC ONE. Rush Hour dramatises
the anticipation of a favourite programme in the most breath-taking
and exciting fashion and illustrates BBC ONE’s bold new positioning."
The
campaign will run for four weeks on BBC Television and will be accompanied
by programme-specific campaigns to support highlights of the new
season of unmissable programmes including Auf Wiedersehen Pet, Cutting
It and Spooks.
Rush
Hour Credits
Copywriter:
Tom Ewart, AMV BBDO
Art Director: Dave Sullivan, AMV BBDO
Director: Tom Carty at Gorgeous
Producer: Edel Erickson, BBC Broadcast
Production Co: BBC Broadcast
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