new campaign for BBC ONE
ONE is launching its first channel promotion trail on 12 April.
Hour is the on-air complement of the BBC ONE - THE ONE off-air
campaign which launched on outdoor sites three weeks ago. The integrated
campaign has been created by BBC ONEs advertising partner
Abbott Mead Vickers BBDO.
new film features a man leaving work through his office window and
crossing the gridlocked city via the rooftops in order to get home
in time to watch his favourite programme on BBC ONE.
are no special effects in this film. All the action was filmed for
real, including a breathtaking 23 feet building-to-building leap,
200 feet above the street.
Christine Madden, Head of Marketing for BBC ONE comments: "This
new campaign evokes the new spirit of BBC ONE. Rush Hour dramatises
the anticipation of a favourite programme in the most breath-taking
and exciting fashion and illustrates BBC ONEs bold new positioning."
campaign will run for four weeks on BBC Television and will be accompanied
by programme-specific campaigns to support highlights of the new
season of unmissable programmes including Auf Wiedersehen Pet, Cutting
It and Spooks.
Tom Ewart, AMV BBDO
Art Director: Dave Sullivan, AMV BBDO
Director: Tom Carty at Gorgeous
Producer: Edel Erickson, BBC Broadcast
Production Co: BBC Broadcast