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26.03.02

ABOUT THE BBC

History of the BBC ONE Idents

Since the launch of the channel in 1964, BBC ONE has seen nine different incarnations of the on-screen identity.

BBC 1 Ident - 1964 1964 - The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The original ident had a BBC-tv logo. This was changed to just BBC when the channel was launched.
BBC 1 Ident - 1966 1966 - While the BBC 1 ident symbol remained, a "watch-strap" globe was introduced in 1964, showing the globe in the middle of a striped band. In 1968, the channel converted to colour - the globe and BBC 1 logo remained.
BBC 1 Ident - 1969 1969 - The first colour ident was introduced. A blue and black mechanical globe rotated while a curved mirror placed behind made up the famous image.
BBC 1 Ident - 1972 1972 - The globe and colour scheme remained the same, but a rounder, italic font was used for the ident introduced in 1972.
BBC 1 Ident - 1978 1978 - A new blue and yellow globe was introduced. The colour was added using electronics and a new big bold font was introduced.
BBC 1 Ident - 1981 1981 - A colour change was made to the globe - yellow became green. The caption also changed to a double line version (similar to the BBC 2 logo of the time).
BBC 1 Ident - 1985 1985 - The new rotating gold and blue BBC 1 globe was introduced. Called COW, for Computer Originated World, it was the first time that BBC 1 had abandoned mechanical models and still slides and used a completely computer generated image.
BBC 1 Ident - 1991 1991 - The COW globe was replaced with a new on-screen image designed by Lambie-Nairn (who worked on the Nine O’Clock News ident). The design was a swirling world of shadows and reflections.
BBC ONE Ident - 1997 1997 - The new style BBC ONE ident and logo was dominated by the red and yellow globe balloon. The balloon was filmed flying over 10 different British locations.

2002 - the new idents.


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