Friday 24 May 2013
BBC Worldwide Music announces today that the BBC Last Night of the Proms will be broadcast live via satellite from The Royal Albert Hall to cinemas across the world. BBC Worldwide Music is working with partners By Experience and SuperVision Media, to allow international music lovers to simultaneously experience what is billed as the 'biggest classical music party in the world'.
This is a landmark venture for BBC Music content, presenting one of Britain's most iconic music events on the big screen and in digital surround sound. BBC Last Night of the Proms is traditionally sold as a music programme to international broadcasters and will this year been shown in over fifteen territories around the world including Japan, Germany, Norway and Australia.
BBC Last Night of the Proms will be screened in cinema chains in Canada, South Africa, USA, Australia, Asia and New Zealand on September 12th (September 13th in time delayed territories) and tickets can be purchased from local box offices.
The ethos of the BBC Proms is to make classical music accessible and modern technology is extending this to music fans globally. By Experience has a wealth of experience in providing arts content to theatric audiences internationally as the company behind the hugely successful Metropolian Opera HD and National Theatre Live concepts. SuperVision Media also has a heritage in this field having brought Formula 1 racing to the big screen. Last Night of the Proms marks the first in a season of Arts programming from SuperVision.
The Proms were founded in 1895. The BBC began running them in 1927 and since then the Last Night has become one of the most famous musical events in the world, watched and listened to by millions. The 2009 season, which began on July 17th, consists of 100 concerts and will culminate with a powerful finale on September 12th that will feature leading international artists and an all-embracing musical programme that introduces new works alongside much-loved classics.
Salim Mukaddam, Head of Commercial Affairs at BBC Worldwide Music said: "This is the first time BBC Music content will be screened in cinemas around the world and we're excited to take such an amazing concert to global audiences. The Royal Albert Hall holds around 5,250 people but this deal will allow fans to be part of the experience no matter where they are in the world. Hopefully this will be the first of many theatrical events from BBC Worldwide Music."
BBC Last Night of the Proms is also broadcast live on BBC Radio 3. The first half is shown on BBC TWO and the second part on BBC ONE. It is also available via the BBC iPlayer for up to seven days after the broadcast.
NOTES TO EDITORS
About Supervision Media
SuperVision Media™ is one of the leading owners and distributors of alternative content for cinemas globally. Supervision™ offers a collection of major HD events, both live and recorded, of classical opera and gala concert performances from major European festivals and opera houses. SuperVision™ also owns the exclusive long-term global rights to show Formula 1™ Grand Prix races live in cinemas.
SuperVision™ events, through offices in London and New York, provide a unique opportunity for sponsors to realise value through low cost marketing activation around the globe.
For more information, visit: www.supervisionmedia.net
NB The BBC is not responsible for the content on external websites
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