Friday 29 Aug 2014
BBC Worldwide Content and Production today announced an exclusive production partnership with Brazilian production company, Mixer. This relationship will see the two companies join forces to develop and produce formats in Brazil from BBC Worldwide's vast catalogue, for local Brazilian audiences.
This partnership will harness the wide-ranging expertise of both organizations – BBC Worldwide's unrivaled archive of television productions and proven track record of format hits across the globe and Mixer's extensive experience in the development of audio-visual content via a number of mediums such as entertainment shows, fiction series, animation, documentaries and feature films.
"We couldn't be happier to be partnering with Mixer – a dynamic company which is passionate about developing our formats specifically for the vibrant Brazilian market," commented Colin Jarvis, Director, International Format Production, BBC Worldwide. "With the breadth and depth of titles at our disposal, we're optimistic this relationship will offer network partners a wealth of exciting options for their viewers."
"The relationship is one of the efforts by Mixer to expand its role both in free TV productions and in global market operations. Associating our brand with BBC Worldwide is a sign of our business solidity and the power of the Brazilian market," says the corporate CEO, João Daniel Tikhomiroff.
Carla Affonso, Contents Executive Officer of Mixer says this partnership reveals a range of possibilities. "This partnership occurs at a stage when the Brazilian market is mature, and the wide range of productions in the BBC Worldwide catalog will undoubtedly provide our customers with runaway successes."
BBC Worldwide Content and Production licenses its formats all over the world and operates local production partnerships in Australia, India, France, Russia, Canada, Argentina, U.S. and now Brazil. Top format hits from BBC Worldwide include Dancing with the Stars, Top Gear, The Office and The Greats.
NOTES TO EDTORS
Mixer is the most wide-ranging and award-winning producer in Brazil (47 Lions in Cannes and two Emmy nominations among other prizes). The company operates in all sectors of audiovisual production including advertising films to fiction series, entertainment shows, documentaries and animation.
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