Sunday 13 Jul 2014
BBC Worldwide Channels Australasia has established an Editorial Advisory Council for CBeebies, the locally tailored subscription version of the UK's most successful pre‐school network.
The Council will become the forum upon which the network shares information about engaging with pre-school children in an educational and entertaining way. It will provide a platform where regulatory, programming and content issues can be discussed and debated by the members; esteemed media and educational professionals, reinforcing CBeebies positioning as a trusted, quality entertainment provider.
The Council will identify, respond to and provide advice on emerging issues and trends of importance and concern. Guest speakers are also invited to share their expertise on relevant topics.
Tony Iffland, General Manager, BBC Worldwide Channels Australasia will chair the Council, which will hold its inaugural meeting in Sydney on Thursday July 9. Michael Carrington, Controller of CBeebies, UK will attend as guest speaker.
Iffland commented, "The Council will allow us to build on the great heritage of the CBeebies brand, whilst ensuring that the channel is outward- looking and focused on the needs of Australian children. The distinguished members bring to the Council a wealth of diversity and expertise enabling the CBeebies team to more actively engage with our pre-school aged viewers."
The initial appointments to the Council are;
The CBeebies Children's Advisory Council will meet quarterly.
NOTES TO EDITORS
CBeebies provides a mixed-genre portfolio of pre-school and early-school programming created to encourage “learning through play” for boys and girls aged six and under.
Our audiences are curious, natural learners and they love to laugh. And we believe to be successful we need to provide them with programmes that are distinctive, high quality and original. Our portfolio blends music, movement, storytelling, arts & crafts, simple science, natural history, puzzles and animation, all in a fun but safe environment.
In the UK, CBeebies is the No. 1 children's preschool channel. Internationally, the channel launched in India in April 2007, followed by launches in Singapore, Hong Kong and Poland that year. In 2008, the channel has continued its international roll-out, with launches in Indonesia, Latin America, Africa, Australia and the U.S.
In Australia, CBeebies is an advertising-free, safe environment for children. The programming emphasises educational entertainment and is supported by the core BBC values, ensuring it’s trustworthy, reliable and informative.