Press Office

Friday 25 Jul 2014

BBC Worldwide Press Releases

BBC Worldwide launches new children's initiative with Picturehouse Cinemas

'Your child's first cinema experience' launches in conjunction with three new In the Night Garden DVD releases.

BBC Worldwide announces the launch of a new In the Night Garden initiative, 'your child's first cinema experience', featuring the award-winning children's show at Picturehouse Cinemas - Britain’s largest circuit of independent cinemas – across the UK. The campaign will include three sets of fortnightly screenings across 18 selected Picturehouse Cinemas and will feature one of the episodes from the latest In the Night Garden DVD "Look At That!" which is out to own on DVD from 23 March 2009.

The first screenings take place between 20th March and 2nd April 2009, with further screenings planned in Nov 2009 and early 2010. During the three fortnights, there will be two screenings of one episode from the latest DVD release on selected dates at 11:00am and 11:55am. Children's tickets will be available to purchase at £3.00, whilst adults go free. Plus, every child will receive a free gift upon entry.

The first In the Night Garden DVD to premiere during the initiative will be "Look At That!" containing five episodes from the award-winning show. The DVD will be released on 23 March 2009 by BBC Worldwide priced £12.99.

Stephanie McLernon-Davies, Brand Manager, BBC Worldwide, comments; "The launch of 'your child's first cinema experience' initiative will offer families a magical and memorable occasion to enjoy and share together. Picturehouse Cinemas are the perfect partners to deliver this first cinematic release for In the Night Garden. We are confident that is going to be as big a success among little fans and their families up on the big screen as it has been on the small screen."

Gabriel Swartland, Picturehouse Cinemas, adds: "We are very excited to be working with BBC Worldwide on this innovative concept, which will introduce a whole new generation of young cinemagoers to the wonders of the big screen and prove an enjoyable activity for mums and carers as well. The ever-popular In the Night Garden, with its magical world packed full of wonderful characters, will undoubtedly provide children with a unique 'first' cinema experience."

A comprehensive marketing and PR campaign will be implemented to drive awareness of the launch with press activity to support all forthcoming screenings in selected regions nationwide. Tickets for the screenings will be subject to availability and full details are available on www.inthenightgarden.co.uk.


NOTES TO EDITORS:
About In the Night Garden

In the Night Garden is produced by Ragdoll Productions and has been created by Andrew Davenport, who with Anne Wood created the Teletubbies. It is about a magical picture-book place that exists between waking and sleeping in a child's imagination. Words, rhymes and music carry young viewers through a happy world of loveable characters and nursery rhyme nonsense.

In the Night Garden has been filmed in a real woodland setting using High Definition technology to create a compelling and fully immersive experience for young viewers.

About Picturehouse Cinemas
City Screen is the owner and operator of Picturehouse Cinemas, Britain's largest circuit of independent cinemas.

City Screen prides itself on keeping abreast of the latest business and technical developments and has been at the forefront of digital cinema and pioneering live cinecast events, such as Filmmaker Question and Answer programmes, live comedy and screenings of opera from the New York Metropolitan Opera to cinemas across the UK.


Anna Kingsley

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