Saturday 08 Mar 2014
BBC.com has today launched a new look to its weather pages www.bbc.com/weather with a new design, faster and simpler functionality and better personalisation.
One major improvement is the site's ability to instantly recognise a user's location wherever they are in the world for which it provides a localised 5-day forecast. Users can store up to six forecast locations under a 'Favourites' tab – a useful tool for frequent travellers. The latest video reports by BBC meteorologists are embedded into the page, making them easily viewable for a quick weather update.
Kym Niblock, Managing Director, BBC.com said: "This is a fantastic transformation of the BBC.com weather pages. A tremendous range of data, video and mapping has been combined to deliver a world class weather service for all of the international visitors to BBC.com. We're sure our visitors are going to appreciate all these improvements."
The BBC Weather Centre is a fully multi-media operation with over 100 broadcasts a day.
In Asia Pacific BBC online reaches 8m visitors a month and has the strongest reach in its competitive set (comScore Q4 average 2008, competitive set: CNN.com, Reuters, Nat Geo, Forbes, Bloomberg, FT, WSJ, Time, Discovery, Business Week, ABC News, IHT, SCMP, Economist, CNBC)