Press Office

Wednesday 29 Oct 2014

BBC Worldwide Press Releases

BBC.com launches a travel module in association with Lonely Planet

BBC.com (www.bbc.com) has today announced the launch of a travel module which will feature information from the Lonely Planet website www.lonelyplanet.com and provide a gateway to the site for BBC.com's 26m users around the globe (ex-UK).

The BBC.com travel module will appear on the BBC.com homepage for users outside the UK from today and will provide access to the destination pages from the Lonely Planet website and a picture gallery which will provide inspiration on places to travel. Also available on the module is a 'latest from Lonely Planet' section which will display three editorially selected stories from the Lonely Planet website. Users will also be able to click through to the Lonely Planet site to discover a range of content and tools to plan, book and share travel experiences.

"We're excited to launch a tool that will enable our users across the globe to access the huge amount of travel information, advice and inspiration which is available on the Lonely Planet website." said Kym Niblock, MD BBC.com, BBC Worldwide. "Broadening our already huge content offering to give our users access to the latest travel information will enable them to connect with the world and each other."

Advertising on the travel module is being handled by BBC.com sales representatives in local sales offices.

NOTES TO EDITORS:
Images available on request

About BBC.com
The BBC is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. BBC.com is the online expression of the BBC outside of the UK and is run by BBC Worldwide, the commercial arm of the BBC. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in BBC content and services.*Source: comScore – 6 months average (Jan – June 08).

About Lonely Planet
In November 2007, BBC Worldwide bought a 75% stake in Lonely Planet, one of the world’s most successful travel information providers.  Lonely Planet has over 360 writers and photographers and produces around 500 travel books on destinations around the world, downloadable digital guides, an award-winning website, wireless applications and television programmes. Lonely Planet sells 6.5 million guidebooks a year.


Amy Broomfield

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