BBC Worldwide Channels introduces a new series of interstitials starring Polish children on the CBeebies channel this July.
Entitled My Favourite Things, each of the six 45" to 60" spots was filmed in Warsaw on 10 June and features Polish preschoolers talking about the things they enjoy most – from 'My Favourite Toy' to 'My Favourite Story'. The bright and colourful spots will be packaged with distinctive CBeebies branding.
The interstitials support BBC Worldwide Channels' ambition to show localised content on CBeebies following the introduction of a local presenter, Aneta Piotrowska, earlier this year.
The spots will enhance the channel's relevance to Polish children who will enjoy seeing their peers on TV. They have been specifically created to encourage interaction and stimulate children's imagination.
The interstitials will be launched together with new branding elements on CBeebies in Poland during July.
Garry Sinclair, Vice President Creative, BBC Worldwide Channels said: "We want our younger Polish viewers to know they are a very important part of CBeebies. These spots celebrate that by revealing things children enjoy doing every day in their own lives."
Modelled on the UK's number one and BAFTA-winning children's channel, CBeebies launched in Poland last December on the Cyfrowy Polsat platform. The channel presents a mix of new and landmark, high-quality children's programming from the BBC and independent producers, in a safe, trusted and commercial-free environment.
Notes to editors:
CBeebies is available on Cyfrowy Polsat DTH platform, channel 39 and selected cable networks