Investment in new epic fantasy Kaimira confirmed
BBC Worldwide today confirmed a development deal with Star Farm Productions in an innovative new fantasy property set to capture the imaginations of children across the globe.
The deal sees BBC Worldwide embark on a strategy working with rights-owners to input in to 360 degree properties in the earliest stages of development.
BBC Worldwide's development deal with Star Farm Productions' Kaimira Multimedia encompasses investment in TV, MMOG and other media in a global media agreement.
Gill Pritchard, BBC Worldwide's Director of Children's said: "Kaimira represents everything we want to be part of in our growth strategy in the Children’s business here at Worldwide.
"The development deal we have agreed with Star Farm allows us to collaborate in a 360 degree approach to the creative and business strategy of Kaimira including the development of TV, web, gaming and feature film.
Working with leading partners in this way gives us the opportunity to input on the commercial success from the outset and this 360 degree approach is key to tap in to the changing needs of our audience."
The Kaimira story
In a future in which humans, animals, and machines are locked in battle, a group of teens with strange "Kaimira" powers are the only ones who can restore harmony.
Spanning generations and continents, from the dangerous Demon Caves to the breathtaking Sky Village, Kaimira is an epic adventure on a uniquely human scale.
Kaimira global roll-out
Kaimira's launch in to the stratosphere will commence in summer '08 with Walker Books and Candlewick Press releasing Book One – The Sky Village – in the UK, USA, South Africa, New Zealand and Australia.
Star Farm Productions has plans to develop a fully integrated website where fans will be able to decode mysteries highlighted in the book.
There will also be an advanced capability for fans to become part of the Kaimira world by creating characters, building tribes, developing stories and working together to face challenges. The emerging Kaimira world can be seen at kaimiracode.com.
Note to Editors
Star Farm Productions® creates entertainment the way today's digital generation consumes it.
Star Farm merges user-generated content with multiple media. Partners include Nickelodeon International, Simon & Schuster Children's Publishing, Lions Gate Films® and other global leaders in the family market.