Launch on now TV marks second global launch for new factual and lifestyle channels, BBC Knowledge and BBC Lifestyle, and third global launch for CBeebies pre-school children's channel.
BBC Global Channels, one of six BBC Worldwide businesses, is introducing BBC Knowledge, BBC Lifestyle and CBeebies to television audiences in Hong Kong on the world's largest commercial deployment of IPTV, now TV, beginning 17 October 2007.
The Hong Kong launch of the three thematic channels represents the first time CBeebies will be available to audiences in North Asia, and only the second time that BBC Knowledge and BBC Lifestyle have appeared anywhere in the world.
The two channels had their global launch in Singapore in July, and CBeebies rolled out for the first time with BBC Entertainment in India in May.
Commenting on the launch, Christine Leo-McKerrow, Senior Vice President, BBC Global Channels Asia-Pacific, says: "We have a long-established relationship with now TV, with BBC Entertainment already a popular channel on the platform. Launching three high-quality channels from one of the world's most trusted broadcasters on now TV was a natural fit.
"The launch of BBC Knowledge, CBeebies and BBC Lifestyle in Hong Kong not only reinforces our long-term commitment to Asia but also sets a benchmark for other broadcasters to provide quality content to the region."
The three BBC-branded channels form part of "The BBC 5" (BBC Knowledge, BBC Lifestyle, CBeebies, BBC Entertainment and BBC World) – an exclusive new pack for PCCW's now TV enabling subscribers to get the world's best television for one great price. Consumers will also be able to opt for a la carte pricing.
PCCW's TV Marketing and Content Development Executive Vice President Janice Lee says: "We are proud to be the first in Hong Kong to broadcast the three new BBC Channels. now TV is committed to continuously expanding the variety of high-quality programming to suit our customers' wide-ranging tastes, so we are delighted to include yet more BBC content in our line-up."
now TV has an installed subscriber base of more than 850,000, making it the world's largest commercial deployment of IPTV, and serves Hong Kong with more than 150 channels of local, Asian and international programming, including key exclusive content.
"BBC Knowledge, BBC Lifestyle and CBeebies demonstrate the breadth of our programming and complement BBC Entertainment and BBC World, both of which already feature on the now TV platform," adds Leo-McKerrow.
BBC Knowledge showcases the best of BBC's award-winning factual and non-fiction entertainment programming focusing on the world, the past, business, science and technology, and people. Highlights will include Michael Palin: Full Circle - one of the BBC's most popular TV series with viewers in 42 countries; Ray Mears' Bushcraft - survival expert Ray Mears explores the important role played by bushcraft in the survival of indigenous people; and Top Gear - the UK's top motoring show which attracts audiences of nearly four million each week in the UK alone. For additional information, visit www.bbcknowledge.com.
BBC Lifestyle covers food, fashion and beauty, home and design, parenting, personal development and health to help viewers get the most out of life. Featured programming will include "Saturday Style", a female-oriented block of fashion and style programming on Saturday nights with honest, practical and sometimes outrageous advice shows such as Ten Years Younger, Here's Looking at You and What Not to Wear. A "Foodie" block for food lovers broadcasts every weeknight featuring Festival of Taste, when renowned celebrity chefs entertain diners at luxury hotels across Dubai. For additional information, visit www.bbclifestyle.com.
CBeebies, the UK's number one children's channel, provides a high-quality, interactive, entertaining and educational experience for pre-school children, offering them a safe haven in which to learn about, and enjoy, the world around them. Introducing presenter Pui Fan Lee, a British Chinese with Hong Kong heritage, as the channel's brand ambassador for Asia, CBeebies offers award-winning children’s favourite such as Teletubbies and The Roly Mo Show.