BBC Worldwide today announced that it has appointed Peter Mercier as Head of Mobile in its Digital Media Division. Mercier, who was previously Director of Business Development for MobiTV (Europe), will lead BBC Worldwide’s continued push into the mobile space, working with content brands such as Little Britain, Doctor Who and Top Gear.

 

With agreements in place with UK operators such as Orange and 3 and with international partners as far afield as New Zealand and Korea, BBC Worldwide has already developed an impressive mobile business stream. Mercier joins the company to further develop this area of the business by developing and managing key mobile accounts and closing international content licensing deals. Based in London, Peter will report to Simon Danker, Director of Digital Media.

 

Simon Danker, Director of Digital Media at BBC Worldwide, said: “Mobile is clearly a huge opportunity for a major rights owner and international broadcaster like ourselves. Both the domestic and international markets are hungry for quality content and we can satisfy that hunger with some of the world’s best known and loved content brands. Peter’s experience in both mobile and television qualify him perfectly for this role and his appointment underlines our dedication to maximising revenues from the mobile platform.”

 

Peter Mercier, Head of Mobile at BBC Worldwide said: “BBC Worldwide has a world famous brand, access to some of the best content and content brands for the mobile consumer and a track record of entertaining and engaging with audiences worldwide. This is an exciting opportunity to work with the mobile industry in the UK and internationally to build on BBC Worldwide’s position in the marketplace.”

 

 

ENDS

 

Notes to Editors:

 

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, magazines, Content & Production, Home Entertainment and Digital Media. In 2005/06 BBC Worldwide generated profits of £89 million on sales of £784 million.

 

 

 

 

BBC WORLDWIDE