BBC Worldwide, today announced it has made two key appointments to drive its growth strategy within the UK and internationally. Both appointments will report into David Moody, BBC Worldwide's Managing Director of Digital Media and Director of Strategy.

 

Luke Bradley-Jones, who joins from Spectrum Strategy Consultants, has been appointed as Head of Strategy and will responsible for the development of BBC Worldwide's strategy throughout all its global territories.

 

Gill Pritchard, former Head of Strategy, has been promoted to Head of Business Development and will focus on the implementation of a series of proposed launches planned by BBC Worldwide.

 

Following exceptional financial results from BBC Worldwide this year, the commercial arm of the BBC is now focussing on growth throughout all its territories and markets. Luke will be responsible for devising Worldwide's strategy to pursue opportunities around the world and, working alongside management teams from all divisions, to drive BBC Worldwide into new markets.

 

Luke brings with him 7 years of consulting experience focused exclusively on the media and telecommunications sectors. During that time, he has gained extensive international experience, working in Europe, Asia-Pacific, and South America (including a year based in Brazil), advising clients such as TV New Zealand, Johnston Press, Brasil Telecom and Vodafone.

 

Gill will be responsible for driving new revenue streams and spearheading key launches, both in the UK and in emerging territories. Gill’s initial project will be to head the launch of BBC Worldwide's iPlayer, a commercial extension of the BBC's proposed iPlayer, which would allow people to download television and radio programmes via the Internet after the 7 days of the BBC's free catch up service.

 

The commercial iPlayer would also allow consumers to access classic programmes from the BBC's vast archive. Over the last two years, Gill has played a central role in achieving the recent successful financial results and has been at the heart of BBC Worldwide's turnaround.

 

David Moody, Managing Director of Digital Media and Director of Strategy said: "I’m delighted to have both Gill and Luke on board. We've picked out the best in the industry to both devise and implement our strategy and these appointments demonstrate BBC Worldwide’s commitment to our long-term growth."

 

Both Gill and Luke will be based at BBC Worldwide's headquarters in London.

 

 

BBC WORLDWIDE