BBC Magazines' market leading motoring magazine Top Gear continues to extend its international reach with the launch of a new licensed edition in Greece this May.
The deal with Imako Media will see Top Gear become the publisher's key motoring magazine, replacing their current EMAP title, Car magazine.
BBC Magazines' latest venture into Greece marks the twelfth international edition of Top Gear magazine, following other successful licensed editions in China, Russia, Philippines, Middle East, Indonesia, Korea, Netherlands, New Zealand, Romania and Thailand. Copies of the magazine are also available in India, through a joint venture with The Times of India.
James Hewes, BBC Magazines Global Licensing Manager, says: "Top Gear is one of the hottest magazine brands in the world at the moment. It continues to go from strength to strength since the first international launch in the Middle East in 1998.
"Working with such a respected publisher as Imako Media is a great opportunity for us to introduce the Top Gear brand into the vibrant Greek motoring magazine market and to a whole new nation of car lovers."
Petros Kostopoulos, Imako's chairman and C.E.O. says: "We are really proud to be working with BBC Worldwide in bringing Top Gear to the Greek market. Top Gear is a contemporary and entertaining motoring magazine that provides trusted advice in a witty format.
"By adding Top Gear to our portfolio of magazines, we will be offering readers the opportunity to enjoy a magazine for men who love to drive, consider a car an indispensable part of their lives and for whom driving is fun and facilitation at the same time."
All local versions of Top Gear magazine feature a combination of content translated from the UK edition plus local stories of specific relevance to the territory. Initially, approximately 40% of the magazine will contain local content.
Imako Media, one of the largest publishers in Greece, also publish licensed versions of OK! Maxim, Real Simple and Esquire.