BBC Worldwide has renewed Tomy's contract as master toy licensee for Teletubbies, in recognition of their strong partnership and the value that Tomy adds to the landmark BBC brand.
The three-year contract covers distribution in the UK, Ireland, France, Belgium and the Netherlands and global manufacturing rights (ex-North America) for Plush and Pre-school Plastics toys. Recent figures released by NPD Eurotoys reveal that in 2005 Teletubbies was the fastest growing established Infant License in the UK.
Tomy's relationship with the Teletubbies began in 1998 with Tomy France appointed as master toy licensee. In 2001 Tomy UK took over the UK distribution rights and master licence for global manufacturing (excluding Americas). Across the rest of Europe, Tomy's Teletubby toy range is distributed by; Hasbro in Germany and Turkey; Bizak in Spain & Portugal; Soft Toys in Scandinavia and Brio in Poland.
Sally Plumridge, Tomy's European Marketing Director says: "With sales of over 5 million Teletubby toys in France over the last 7 years and 3 years of consecutive growth in the UK, Teletubbies is firmly established as the number 2 infant licence and Tomy Europe is delighted to be in the enviable position of helping build the future of Teletubbies.
"Hot on the heels of the pan European success of Telly Tummy Teletubbies, we have an extensive programme of innovative and exciting product development, which will be powered by strong marketing initiatives and investment. The future is not only bright, it is very, very exciting."
BBC Worldwide's Head of International Licensing, Anna Hewitt says: "We are delighted that Tomy will continue to be our Teletubby Master Toy Partner. Tomy has created a fantastic toy range, and with the planned investment we look forward to continued success in the future."
Notes to Editors:
Launched in 1997, Teletubbies revolutionized pre-school programming and continues to be an instantly recognisable, landmark brand within children's licensing. Created by Anne Wood and Andrew Davenport it has been seen in 120 countries, translated into 45 different languages and has won numerous awards including two BAFTAs, an Emmy and awards from the Royal Television Society.