In the build-up to this year's World Cup in Germany, BBC Worldwide has concluded a number of deals with leading Asian networks to screen More Than A Game, the story of the emergence of each of the superpowers of world football.
Developed in association with FIFA, More Than A Game explores the 76 years of World Cup football for the very first time, including exclusive access to FIFA's stunningly shot film archive and interviews with some of the greatest names ever to grace a football pitch.
Announcing the deals in the lead-in to Sportel Asia 2006 in Shanghai, Richard Hornsby-Smith, Sport Sales Manager at BBC Worldwide, said: "More Than A Game showcases the greatest moments of the World Cup. We have found that it appeals to both football aficionados and the uninitiated."
"We are absolutely delighted, therefore, that millions of Asian TV viewers will now be able to share in the excitement and anticipation surrounding this year's event in Germany. Thanks to BBC Worldwide's successful international licensing of More Than A Game, they'll be in good company, joining the tens of millions of fellow fans who will be watching the programme in Australasia, Europe, the Middle East and South America - proof, indeed, of football's ability to unite the world," he continued.
More Than a Game is produced by Tom Ware. It is a BBC Bristol production, executive produced by Michael Poole .