BBC Showcase, the world's largest television programme market hosted by a single distributor, begins in Brighton next weekend attracting 500 of the world's top TV programme executives.
Now in its 29 th year, the four-day event gets underway at the Brighton Centre on Sunday 27.02.05. The market is expected to generate sales in the region of £50 million for BBC Worldwide.
Buyers from around the globe will represent more than 100 broadcasters in over 80 countries. Representatives from broadcasters attending for the first time include Nigeria (Proudly Africa Media), Georgia (TVR ), Croatia (RTL), Estonia (Estonia TV) and Ukraine (ICTV).
Mike Phillips, Deputy CEO, BBC Worldwide, commenting on the market said: "BBC Showcase has become an essential date in the international TV calendar. The number of delegates attending each year illustrates the continued support of our broadcasting partners around the world and the magnitude of the BBC brand. The BBC is unique in that it's the only broadcaster capable of providing such variety and quality of programming."
Delegates will be treated to an array of BBC premieres and special events including a gala night of dinner and dancing, celebrating the global success of BBC's format Strictly Come Dancing, local versions of which are in production in Russia, Poland and Italy.
BBC Worldwide will unveil more than 600 hours of programming at the market, from across the BBC's drama, entertainment, comedy, factual and children's genres, including Sherlock Holmes, The Smoking Room, Timewatch, Genghis Khan, The Iceman Murder, Kidnapped and the groundbreaking Planet Earth.