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BBC Worldwide Press Releases

UPC Norway serves up BBC Food



BBC Worldwide, the commercial consumer arm of the BBC, has signed an agreement with cable network, UPC Norway, to provide its international Food channel, BBC Food, in Norway.


Effectively immediately, BBC Food is available to over 31,000 digital households across Norway as part of UPC Norway's digital basic package.


Announcing the agreement, BBC Worldwide Director of Channels, EMEIA, Wayne Dunsford, said: "We are very pleased to start the new year so quickly with a new agreement for BBC Food.


"BBC Food's introduction to such an established platform as UPC Norway reaffirms our commitment to growing distribution in this market."


UPC Norway's Marketing Manager TV, Morten Larssen, added: "We want our customers to be able to choose from a broad selection of TV channels. UPC's digital TV customers today have access to over 70 digital TV channels, and with BBC Food the offer is further strengthened.


"As the only Food channel in Norway, BBC Food's high quality programming brings a new lifestyle offering to our digital viewers," continued Larssen.


BBC Food was first launched in 2002 and now reaches over 1.7 million subscriber households throughout Africa and Nordic Europe.


Notes to Editors


BBC Food is broadcast in Europe and Africa and is packed with the best-known chefs and the finest ingredients from around the world.


It showcases the best Food programmes from the BBC and other leading broadcasters, celebrating simple, modern, fresh, continental cooking.


BBC Food is wholly owned by BBC Worldwide, the consumer commercial arm of the BBC, and scheduled by the BBC.


For more information on programmes, chefs, recipes and schedules, please visit www.bbcfood.com.


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Date: 02.02.2005
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