Acquisition marks Haymarket's entry into the women's publishing market
BBC Worldwide has announced the sale of eve magazine to Haymarket, the UK's largest privately owned publishing group.
The decision to sell eve resulted from the Commercial Review undertaken by the BBC during 2004.
Haymarket will take over publishing responsibility starting with the April 2005 issue.
Since its launch in 2001, eve has been hugely successful, and is currently Britain's fastest growing women's glossy magazine with an ABC of 150,069.
Haymarket intends to continue to invest in the title as the foundation for a new women's interest group of magazines.
Peter Phippen, Managing Director of BBC Magazines said: "We are very proud of what we have achieved with eve, and the team we have created is first class. Once the decision had been taken to sell, it was important for the future of the magazine and the staff that we completed a sale as quickly as possible.
"It was equally important to find a publisher who shares our belief in the aims of the magazine and who was keen to keep the team together. I am delighted that we have secured an exciting future for eve with Haymarket and believe we have found a new home for the magazine where the team will flourish and continue the phenomenal success that we have achieved since its launch."
Haymarket Group Managing Director, Eric Verdon-Roe said: "This is a significant move for Haymarket and we are very excited to have the opportunity to acquire such a successful title with the entire publishing staff on board. We aim for eve to be the flagship of a new women's interest group and fully intend to invest in its continued growth to ensure that it remains the very best magazine for the definitive woman."
Haymarket Group Chairman Lord Heseltine, said the acquisition was the latest in a series of new investments at the company: "This is the latest step in the expansion of Haymarket into another new area. Before Christmas, we completed the acquisition of the Thalacker Group, the leading horticultural publishers in Germany and earlier in 2004, acquired AJB Publishing, a significant technology publisher in Australia.
"In the UK, we launched in October Rip & Burn, the music magazine for the download generation and already this year have launched Independent Nurse, recognising the growing importance of senior nursing staff in the health service. We are delighted to welcome the eve team to Haymarket and look forward to a very successful 2005 with them as part of the company."
All eve staff will transfer with the title, led by Publishing Director Jo Morrell, who added: "We have a great team on eve and I am delighted we have the chance to all stay together. Despite eve's success so far, the job is only half done.
"Haymarket intends to invest in the magazine to ensure that we have the tools to go all the way. Haymarket want to create a new women's division and the success of eve will only be the beginning of a new publishing force in the women's market. I am thrilled that we will all be a part of making a reality of that vision."