olive magazine, the new food and travel title from BBC Magazines, has set up a unique food content deal with the UK’s leading women's website, handbag.com.
olive will now play a major role on handbag.com's food pages by providing key editorial to the site. olive editorial including Simple Suppers, Food In Season and a selection of restaurants from olive's ongoing Top 100 list will now be available to access by handbag.com's readers.
handbag.com will carry olive branding and the features will be updated every month so readers can benefit from olive's innovative food expertise. There’ll also be a link to olive's subscriptions site where handbag readers can sign up to the handbag.com newsletter and save 25% on a 12-month subscription.
Liz Britton, Group Food Marketing Manager at BBC Magazines, and handbag.com editor Debbie Djordjevic, agreed the deal which makes olive the first print magazine to place food content on the site.
Says Liz Britton: "handbag.com is a great destination for lifestyle tips and practical advice. olive's recipe and feature content is perfectly suited to the brand and we're delighted to offer handbag.com the best food content available."
Says Debbie Djordjevic: "The handbag audience is one of the most receptive when it comes to new ideas - whether they be fashion, beauty or food & drink. olive recipes are some of the most inspiring around and I know our audience will love them."
Notes to editors
olive launched in November 2003 in response to the emergence of a new group of food lovers, christened the white plate generation. Trend-literate, with eating and drinking at the heart of their social life, they're looking to keep into touch with developments on the restaurant, bar and travel scene and also to recreate their favourite food easily and stylishly at home. olive is the first magazine in the world to cater for this group, providing new recipes from established chefs and the food world's new talent.
The BBC is not responsible for external websites.