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27 November 2014
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BBC Good Food and olive magazine secure calendar sponsorship deals

BBC Good Food magazine, the UK's market leading food title, has secured an exclusive sponsorship deal with Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world. For the first time, Starbucks Coffee Company is sponsoring the BBC Good Food magazine's 2005 calendar.


Produced by BBC Good Food, in conjunction with Starbucks Coffee Company, the World of Flavours calendar carries a delicious monthly food recipe that's matched to the perfect Starbucks coffee - from Ethiopia to Sumatra.


The unique partnership makes BBC Good Food the only magazine to carry this exciting calendar, which is bagged to the bumper December issue (on sale 3 November).


There's also a complimentary 250g bag of whole bean coffee, courtesy of Starbucks Coffee Company, up for grabs - Good Food readers can claim the coffee in over 400 locations nationwide by using a voucher inside the magazine.


Meanwhile, BBC Good Food's sister title, olive, has secured Lurpak as its calendar sponsor for its December issue (on sale 3 November).


This is the first sponsorship deal created between olive and Lurpak and the calendar features a monthly recipe with ideas on how best to use butter. Both the Good Food and olive calendars carry sponsor branding on the front and back covers and on the recipe pages.


Jane Sproul, Head of Sponsorship at BBC Magazines, organised the deals separately with Starbucks and Staniforth on behalf of Lurpak.


Says Jane Sproul: "Packed with the best recipes available, our food calendars have continually proved a huge hit with our readers and make a great addition to their kitchens. We're really pleased to have Starbucks and Lurpak on board and together we've produced the best food covermounts on the newsstands for the Christmas period."


Notes to Editors:
BBC Magazines is a division of BBC Worldwide Ltd, the commercial consumer arm of the BBC. It is the UK's third largest consumer magazines publisher, with a portfolio of over 35 regular titles for adults, teenagers and children and also owns Origin Publishing, which publishes a further range of contract titles and specialist consumer magazines.


BBC Worldwide does not use licence fee income for its activities and re-invests in public service programming. In 2003/2004 BBC Worldwide returned £141 million to the BBC.


About Starbucks Coffee International
Starbucks Coffee International is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim.


The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that helps foster social, environmental and economic benefits for communities in which it does business.


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Date : 25.10.2004
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