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BBC Worldwide Press Releases

BBC Food strikes major carriage deal in Denmark




BBC Worldwide, the commercial consumer arm of the BBC, has secured a major new distribution deal for its international food channel, BBC Food.

 

From this week, BBC Food will be carried on Denmark’s leading cable network, TDC Kabel TV, reaching over 650,000 new subscriber households.

 

Miriam Igelsø Hvidt, Programme Director, TDC, said: "We have added BBC Food following its huge popularity when it was trialled on our Wish Channel. BBC Food is the only channel in Denmark fully devoted to food and cooking, which is a very popular nowadays. With many programmes on BBC Food now subtitled in Danish, the channel is even more attractive to our customers."

 

BBC Worldwide Head of Channels Sales and Distribution EMEIA, Susanne Gallagher, added: "Food related programming has become a popular genre with the rise of celebrity chefs and more innovative formats that take cooking out of the studio kitchen and off to adventurous places around the world. We are very pleased to be able to offer BBC Food to viewers on Denmark’s largest cable network."

 

BBC Food will broadcast on TDC every day from 06.00-12.00, and is available in TDC's Middle Package, sharing with the newly launched TV 2 Charlie channel.

 

Notes to Editors

BBC FOOD is broadcast in Europe and Africa and is packed with the best-known chefs and the finest ingredients from around the world. It showcases the best food programmes from the BBC and other leading broadcasters, celebrating simple, modern, fresh, continental cooking.

 

BBC FOOD is wholly owned by BBC Worldwide, the consumer commercial arm of the BBC, and scheduled by the BBC. For more information on programmes, chefs, recipes and schedules, please visit www.bbcfood.com.



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Date : 06.10.2004
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