BBC Worldwide today launched BBC Motion Gallery,
which will provide direct access via the internet to moving image clips
from the BBC and CBS News archives for the first time.
BBC Motion Gallery incorporates and extends BBC Worldwide's
existing £10m footage sales business, developing new opportunities outside
the traditional broadcast market and providing cost-effective, creative
solutions to media professionals on a global basis.
As part of the launch BBC Motion Gallery has developed
a website - www.bbcmotiongallery.com
- with a core collection of some 10,000 moving images from which media
professionals around the world will be able to search and license clips
for a wide variety of uses ranging from corporate videos, new media
and advertising to TV and feature films.
The production values inherent in the BBC broadcast
material will offer a genuine creative alternative to the stock footage
on offer from the competition.
Providing an effective and efficient business tool,
the new online platform will be the commercial gateway to the vast range
of content held in two of the largest broadcast archives in the world
- BBC and CBS News Archive.
The content on the site will be constantly updated.
A sophisticated search engine and project management
tools make it easy for users to access relevant content and collaborate
with colleagues via the site.
The first stage of the website development gives customers
the opportunity, for the first time, to view moving images from the
Additional functionality will be added to the site over
time to provide further features.
Rupert Gavin, Chief Executive, BBC Worldwide, said:
"It's crucial that we maximise the value of the BBC archive and by using
digital technology we will open up our business to its full potential.
"The overall global market in archive footage is
estimated to be worth around £150m per annum and our new service will
give us a bigger foothold in this very important market."
Simon Gibbs, Managing Director BBC Motion Gallery, added:
"The demand for motion imagery is forecast to grow substantially over
the next decade as the expansion of broadband and third generation telephony
opens up an increasing number of media outlets.
"As one of the world's leading media companies,
with its access to a vast archive and a substantial global reach, this
is a natural market for BBC Worldwide to exploit.
"The extension of our footage licensing business into
new markets offers an improved service, benefiting all those involved
in the creation and usage of moving images worldwide.
"The BBC brand is the natural choice for quality
footage and we anticipate gaining a greater market share with our distinctive
The BBC archive, a living cultural treasure, houses
some 500 million feet of film and 350,000 hours of video dating from
1934, with more than 200 hours of new content added every week.
The extensive collection spans all genres from news,
natural history and wildlife, locations, science, technology, the performing
arts and more.
The archive offers an abundance of original programming
such as Top of the Pops, The Office,
Walking with Dinosaurs and The Blue Planet.
The archive also contains more than 700,000 hours of
US and international film and video imagery from CBS News archive.
Clients can select from footage covering almost every
major historic event from the past 50 years, from the assassination
of John F Kennedy, the Vietnam War and Neil Armstrong's first lunar
steps to the Challenger explosion and the events of 9/11.
In terms of quality, diversity and volume, BBC Motion
Gallery represents a true alternative to existing archives and footage
The range of available imagery, shot originally for
TV programming, has a look, feel and sense of realism not typical of
most stock material.
Moreover, many of the shots are sold in sequences, enabling
users to create a complete story arc from existing content.
BBC Motion Gallery originated as BBC Library Sales,
a division of BBC Worldwide, in London in 1961.
The division opened in New York in 1993 and in Toronto
and Los Angeles a year later.
More recently the operation has expanded to offices
in Tokyo and Sydney.
Content licensed by BBC Motion Gallery has circled the
planet in a myriad of award-winning documentaries, television programming
BBC Motion Gallery is the exclusive, global representative
of CBS News Archive material.
This commercial initiative is separate, but complementary
to the BBC's public service creative archive project.
Notes to Editors
BBC Worldwide Limited is the commercial consumer arm,
and a wholly owned subsidiary, of the British Broadcasting Corporation
The company was formed in 1994 to develop a coordinated
approach to the BBC's commercial activities: television, channels, publishing,
product licensing, internet and interactive.
BBC Worldwide exists to maximise the value of the BBC's
assets for the benefit of the licence fee payer, and re-invest in public
In 2002/03 BBC Worldwide returned £123m to the BBC.