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27 November 2014
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BBC Worldwide Press Releases



01.09.03

BBC Food makes European cable debut


BBC Worldwide's food channel, BBC Food, is now available on cable for the first time in Europe with its introduction on UPC Sweden. This agreement follows only three months after the digital satellite launch of BBC Food in Europe and extends channel availability to an additional 275,000 subscriber homes in Sweden.


Announcing the agreement, BBC Worldwide Head of Channels, Susanne Gallagher, said, "This is BBC Food's inaugural appearance in the European cable market and a great indication of the channel's appeal so soon after its launch. We are very pleased to be providing BBC Food to UPC, one of Sweden's leading cable networks, and building further on our cooperation with UPC across Europe."


Johan Cederbrant, Sales and Marketing Director, UPC Sweden, said, "We are constantly looking at widening our range of channels and BBC Food offers a great example of this by introducing the popular genre of food programmes and celebrity chefs to our offering."


BBC Food showcases the best of food programming from around the world including The Naked Chef (Jamie Oliver), Delia's How to Cook (Delia smith) and Ready Steady Cook (Ainsley Harriott). World famous chef, Ken Hom, will lead September with a series of Asian wok series and Keith Floyd hosts Floyd's Fjord Fiesta - a culinary journey through Scandinavia.


BBC Food is available as part of UPC Sweden's digital offering from September 1, 2003. BBC Food is also available in Denmark during September on the Wish Channel of leading cable network, TDC, and on several other large cable networks.


Notes to Editors:
BBC FOOD was launched in Europe in June 2003 on digital satellite platform, Canal Digital, to over 700,000 subscribers across Sweden, Denmark, Norway and Finland. It is also broadcast in Africa and is packed with the best-known chefs and the finest ingredients from around the world. It showcases the best food programmes from the BBC and other leading broadcasters, celebrating simple, modern, fresh, continental cooking. BBC FOOD is wholly owned by BBC Worldwide, the consumer commercial arm of the BBC, and scheduled by the BBC. For more information on programmes, chefs, recipes and schedules, please visit www.bbcfood.com.


BBC Worldwide Limited is the commercial consumer arm, and a wholly owned subsidiary, of the British Broadcasting Corporation (BBC). The company was formed in 1994 to develop a co-ordinated approach to the BBC's commercial activities: television, channels, publishing, product licensing, Internet and interactive. BBC Worldwide exists to maximise the value of the BBC's assets for the benefit of the licence payer, and re-invest in public service programming. In 2002/2003 BBC Worldwide returned £123 million to the BBC.


UPC Sweden offers broadband services to more than 275,000 homes connected in Stockholm. United Pan-Europe Communications N.V. is one of the leading broadband communications and entertainment companies in Europe. Through its broadband networks, UPC provides television, Internet access, telephony and programming services. UPC's shares are traded on Euronext Amsterdam Exchange (UPC) and in the United States on the Over The Counter Bulletin Board (UPCOY). UPC is majority owned by UnitedGlobalCom, Inc. (NASDAQ: UCOMA).


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