Worldwide and SBS Netherlands sign renewal
a major extension to their existing agreement, which expires in
early 2004, BBC Worldwide and Dutch broadcaster SBS have re-negotiated
the rights to the World Professional Darts Championships (formerly
known as The Embassy) and the Winmau World Masters.
is enduringly popular in The Netherlands, where it gains record
TV audiences, not least because of the continuing success of 3-time
world champion, Dutchman Raymond Van Barneveld.
on the deal, Richard Hornsby-Smith, Sports Sales Manager at BBC
Worldwide, said: "SBS has demonstrated its commitment to both
tournaments and the sport of darts itself. We are very pleased to
have extended our agreement with SBS and are looking forward to
continuing our fruitful relationship."
Soepnel, Senior Vice President, Acquisitions for SBS, added "Before
SBS broadcast the Championships, the profile of darts in the Netherlands
was immeasurably lower. In this highly competitive market it's remarkable
how popular darts has recently become as a TV event. We're very
pleased to be continuing our excellent partnership with BBC Worldwide
and the BDO."