Tops TV Celebrity Brand List
Masterchef presenter Loyd Grossman is named as television's top
moneyspinner this week by Radio Times, with an estimated brand value
of £50m, based on sales of his products such as pasta sauces
and salad dressings.
TV chefs dominate the Radio Times list, which was compiled by doubling
annual sales turnover. Antony Worrall Thompson is in second place
with a brand value of £48m. Twenty companies have a licence
to make his products from Breville's small electrical goods to Hugli's
powdered bouillon and Radio Times predicts that Worrall Thompson
could one day be a brand to rival Heinz.
Asher's association with Victoria Foods and Debenhams puts her at
number three on the list with an estimated brand value of £41m.
"It is strange being a brand," says Asher. "I recently
became a trademark, which is even weirder."
Delia Smith finds herself in tenth place with £0m, as she
made her fortune without ever having to license her name to manufacturers.
The Radio Times chart excludes income from book, video or DVD sales.
Llwelyn-Bowen (5th), Linda Barker (7th) and Alan Titchmarsh (8th)
are the only non-chefs to make the top ten with estimated brand
values of £20m, £6m and £4m to their names respectively.
the complete top ten and details of how the chart was compiled,
please see the 5-11 July issue of Radio Times, on sale Tuesday,