Square moves further East
Pat, Pauline, Sharon, Peggy and Phil are set for stardom in the
Ukraine as EastEnders debuts on Ukrainian TV with launch of the
BBC entertainment channel - BBC PRIME - in the Eastern European
viewers, who can access BBC PRIME for the first time via Volia,
the country's leading cable network, will join the EastEnders' current
storylines as Dot is attacked, Barry is back in the car lot and
Sharon and Vicky meet their long lost brother.
The line up of new programming to the region also includes Top of
the Pops, The Weakest Link and Parkinson, with guests such as Tony
Bennett, Jeff Bridges and James Nesbitt.
BBC programming to viewers in this important developing broadcast
market is very exciting and I am sure they will love the entertaining
line-up. We are looking forward to working with our partners to
bring more of the best of British talent to Ukrainian screens,"
said Wayne Dunsford, BBC Worldwide's Director of Channels.
President, Sergey Boyko, added, "Cable television has great
potential in the Ukraine so introducing such a prestigious channel
from the BBC is a strong step forward for our business. BBC PRIME
brings a world class selection of programming to our channel line-up."
PRIME is distributed through Volia's subsidiary network, InterVideo
Central and Eastern European markets already covered by BBC PRIME
include Russia, Czech Republic, Romania, Hungary, Estonia, Latvia
to editors: Launched in 1995, BBC PRIME is the BBC's international
entertainment channel broadcast to Europe, Africa and the Middle
East, via cable and satellite to over 11 million subscribers in
over 100 countries and territories. BBC PRIME is among the most
popular pan-European channels, relative to its distribution. In
terms of weekly viewership relative to 24-hour home distribution,
the EMS 2002 survey showed that BBC PRIME ranks fourth among all
pan-European channels. The channel broadcasts more than 2200 hours
of new programming each year, including Parkinson, Top of the Pops,
EastEnders, The Weakest Link and BBC LEARNING (the BBC's unique
overnight educational service). This flagship British cable channel
shows the best of the award-winning programmes from the BBC - the
world's leading programme maker. English subtitles are offered for
over half of all programmes on the channel.
more information about BBC PRIME's Great British Entertainment,
is a leading provider of high quality information, communication
and entertainment services for home users and corporate clients.
Volia offers analogue cable television (Volia Cable), digital television
(Volia Premium TV) and high-speed Internet access via cable (Volia
Broadband). Volia's cable network currently serves more than 530,000
households in Kiev.