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BBC Worldwide Press Releases



16.10.02

BBC PRIME in Czech Republic with local subtitles


BBC PRIME has successfully launched in the Czech Republic with localised subtitles. The BBC's international entertainment channel is now available to over 170,000 subscribers via leading Czech cable operators Intercable CZ and TES Media.


BBC PRIME is providing viewers with selected prime-time programming subtitled in Czech. The Czech subtitles on BBC PRIME are provided by Broadcast Text, based in London, working alongside translation companies Brno English Centre and Studio Klondike in the Czech Republic. BBC PRIME is also a member of the CACC, the Czech Association for Competitive Communications.


Wayne Dunsford, Director of Channels, EMEIA, BBC Worldwide, says: " We are delighted to be celebrating the launch of the channel with localised subtitles in the Czech Republic, through leading cable operators Intercable CZ and TES Media. We are also looking forward to making the channel available to other distributors in the market. We remain firmly committed to delivering the localised channel to key markets, and hope to launch the channel in Poland with subtitles in the near future."


Michal Martinovsky, Marketing & Sales Manager, Intercable CZ says: "Intercable CZ was the first cable operator to launch BBC PRIME in May 2002 in the Czech Republic. As BBC PRIME is already a big success we are delighted to open up this channel to even more subscribers with the launch of the localised subtitles. Now the channel is not just great entertainment but also an easy tool to learn English."


Dusan Jelinek, Commercial Director, TES Media, says: "BBC PRIME is another valuable channel in our programming package. I believe that BBC PRIME, with its strong programming, will be soon among the most popular cable channels in the Czech Republic. It was our initial request to provide viewers with Czech subtitles and we are pleased that BBC PRIME has accomplished it."


Zdenek Vanicek, President of the Czech Association of Competitive Communications, underlined the fact that the BBC has always been the hallmark of the highest standard and value in the TV industry. "It is why," says the CACC President, "I welcome BBC PRIME in the Czech cable networks and am confident that the channel will soon become a permanent course of the daily menu for most of CATV subscribers in this country."




Notes to Editors:
Launched in 1995, BBC PRIME is the BBC's international entertainment channel broadcast in Europe, Africa and the Middle East, via cable and satellite to over 11 million subscribers in over 100 countries and territories. BBC PRIME is also among the most popular Pan-European channels, relative to its distribution. The EMS 2002 survey showed that, in terms of weekly viewership relative to 24-hour home distribution, BBC PRIME ranks fourth among all Pan-European channels.


With over 2200 hours of new programming each year, including Parkinson, Top of the Pops, EastEnders, The Weakest Link and BBC LEARNING, the BBC's unique overnight educational service, BBC PRIME shows the best of the award-winning programmes from the BBC - the world's leading programme maker. BBC PRIME transmits many of its programmes with subtitles in Hebrew, Danish, Swedish, Norwegian and Czech (with other local languages in development). For more information about BBC PRIME's Great British Entertainment, go to www.bbcprime.com.





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