PRIME appoints Feedback/Hill&Knowlton for Poland and Czech Republic
PRIME today announced the appointment of the Feedback/Hill&Knowlton
PR agency to oversee the channel's PR activity in the Polish and
Czech markets. Feedback/Hill&Knowlton, based in Warsaw, will
work with Hill&Knowlton Prague on the launch and promotion of
BBC PRIME with localised subtitles in Poland and the Czech Republic.
in 1995, BBC PRIME is the BBC's international entertainment channel
broadcast in Europe, Africa and the Middle East, via cable and satellite
to over 10.8 million subscribers in over 100 countries and territories.
BBC PRIME is also among the most popular Pan-European channels,
relative to its distribution. EMS 2002 showed that, in terms of
weekly viewership relative to 24-hour home distribution, BBC PRIME
ranks fourth among all Pan-European channels.
over 2200 hours of new programming each year, including Parkinson,
TOTP, EastEnders, The Weakest Link, Liquid News and BBC LEARNING,
the BBC's unique overnight educational service, BBC PRIME shows
the best of the award-winning programmes from the BBC - the world's
leading programme maker. Offering English subtitles for programmes
including popular weekly drama series EastEnders, BBC PRIME also
transmits many of its programmes with subtitles in Hebrew, Danish,
Swedish, Norwegian and, from October 2002, Czech (with other local
languages in development).
PRIME is currently available in the Czech Republic to 120,000 subscribers
in English, and is a member of the CACC, the Czech Association for
Competitive Communications. Two leading Czech cable operators TES
Media and Intercable have already agreed to carry and launch the
new BBC PRIME channel (in which an average of 40% of the programming
schedule will be subtitled in Czech), from October.
PRIME in English is also available in Poland, where Polymus Program
is the channel's local representative. The appointment of Feedback/Hill&Knowlton
reflects BBC PRIME's commitment to establishing a strong presence
in Central Europe. Wayne Dunsford, Director of Channels, EMEIA,
BBC Worldwide, says, " With the appointment of our second agent
in the market, we remain firmly committed to delivering localised
channels to Central Europe. We are looking forward to launching
BBC PRIME with subtitles in the Czech Republic in October, and hope
to launch the channel in Poland with subtitles in the near future."
Feedback was established in 1994, and in 2000 became a Hill&Knowlton
Poland office. Major clients include PZU Zycie SA, Frito Lay, Danone,
Michelin, Thomson Multimedia, Provident Polska, and SES-Astra.