Gear Magazine launches Indonesian version
enthusiasts in Indonesia are enjoying their own version of BBC Top
Gear Magazine, combining items from the UK edition with local features.
first edition of Top Gear Indonesia has just gone on sale at 700
outlets in big cities such as Jakarta, Medan, Bali, Surabaya and
Bandung, selling 70% of its 25,000 print-run within a week. The
locally-produced title has gone down well with readers, who have
emailed comments such as: "This is the magazine we all need."
Adam Waddell, Top Gear Magazine's Publisher at BBC Magazines in
London: "In addition to excellent international sales of the
UK magazine, Top Gear has translated extremely well into foreign
language editions. We've had an Arabic edition for over four years,
a major syndication deal with an Israeli publisher and now an Indonesian
version. It seems great design and award winning journalism appeal
in any language and this success truly demonstrates the global appeal
of the Top Gear brand."
Gear is very familiar to television viewers in Indonesia, who can
see the programme on BBC World, the BBC's 24-hour international
news and information channel: widely available on cable, digital
and satellite throughout Indonesia, as well as in most good hotel
rooms in the region.
BBC Magazines - a division of BBC Worldwide Ltd, the main commercial
arm of the BBC - is the UK's third largest consumer magazine publisher
by readership and revenue, with a portfolio of over 30 regular titles
for adults, teenagers and children. The UK version of BBC Top Gear
Magazine is the UK's best-selling general motoring monthly with
a circulation of 150, 101 (ABC: Jul to Dec 2001).