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24 September 2014
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19.04.02

Top Gear Magazine launches Indonesian version


Motoring enthusiasts in Indonesia are enjoying their own version of BBC Top Gear Magazine, combining items from the UK edition with local features.


The first edition of Top Gear Indonesia has just gone on sale at 700 outlets in big cities such as Jakarta, Medan, Bali, Surabaya and Bandung, selling 70% of its 25,000 print-run within a week. The locally-produced title has gone down well with readers, who have emailed comments such as: "This is the magazine we all need."


Says Adam Waddell, Top Gear Magazine's Publisher at BBC Magazines in London: "In addition to excellent international sales of the UK magazine, Top Gear has translated extremely well into foreign language editions. We've had an Arabic edition for over four years, a major syndication deal with an Israeli publisher and now an Indonesian version. It seems great design and award winning journalism appeal in any language and this success truly demonstrates the global appeal of the Top Gear brand."


Top Gear is very familiar to television viewers in Indonesia, who can see the programme on BBC World, the BBC's 24-hour international news and information channel: widely available on cable, digital and satellite throughout Indonesia, as well as in most good hotel rooms in the region.


Note to Editors:
BBC Magazines - a division of BBC Worldwide Ltd, the main commercial arm of the BBC - is the UK's third largest consumer magazine publisher by readership and revenue, with a portfolio of over 30 regular titles for adults, teenagers and children. The UK version of BBC Top Gear Magazine is the UK's best-selling general motoring monthly with a circulation of 150, 101 (ABC: Jul to Dec 2001).




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