first to take advantage of beeb.com's new advertising options
beeb Ventures Ltd, a joint venture between BBC Worldwide and THLi,
has launched a new promotional option on shopping portal beeb.com,
and signed its first customer - motoring service company motoreasy.
new option provides advertisers with the opportunity to sponsor
the site's shopping categories. motoreasy is sponsoring beeb.com's
motoring shopping channel, which incorporates the Top Gear shopping
deal means motoreasy, which provides the UK's first all-in-one vehicle
healthcare scheme for the private motorist including servicing,
warranty repairs, MOT and breakdown cover, takes ownership of every
page of beeb.com's motoring channel and Top Gear. Branded promotional
panels on each web page point users to a motoreasy branded mictrosite,
designed and built by beeb Ventures' in-house team, promoting motoreasy's
addition to a profile on each motoring page of beeb.com, motoreasy
will be featured on all weekly promotional e-mails sent to registered
users of the Top Gear site.
and marketing director for motoreasy, John Highfield, said: "As
one of the country's newest and most innovative products in the
automotive industry it is only appropriate that motoreasy should
pioneer such a sponsorship with beeb.com motoring and the Top Gear
shopping guide. The link perfectly illustrates motoreasy's use of
new media and highlights the company as a leading player providing
a new approach for today's drivers."
beeb.com's sponsorship option
For the first time, sponsorship options are available across the
beeb.com shopping portal. The initiative means advertisers can call
upon beeb Ventures' design and editorial expertise to co-brand product
focused channels on the site. A sponsorship deal puts the client's
brand across every page within one of beeb.com's shopping sections,
which include Music, Books and Film; Electronics and Phones; Home
and Garden; and Fashion, Health and Beauty. In addition, the site
includes event-based sections, such as the current New Year Bargains
shopping channel, which can also be sponsored.
sponsoring one of the shopping channels on beeb.com, one of the
top ten retail web sites in the UK (MMXI November 2001), clients
can see their brand across the functionality of the section - which
includes the category search boxes, price comparison tools, and
customer e-mail sign up.
addition, the weekly promotional consumer e-mails sent by beeb.com
can also carry the client's branding.
new sponsorship options on beeb.com follow the development of successful
online advertorial features, which have proved popular with a wide
range of advertisers such as Merryl Lynch, BT, Ford, Renault, Standard
Life and KLM. These client-branded microsites can be accessed from
beeb.com's inspiration and advice to online shoppers, in a similar
way to how an advertorial feature might work in BBC Worldwide magazines.
microsite provides an opportunity for advertisers to inform visitors
to beeb.com about its products and services, offering users valuable
content, such as streamed video, a promotional competition, or online
game. In this way, the advertising can provide a great incentive
to users, and can deliver an effective data-capture element above
and beyond the brand awareness exercise of other advertising models.
and advertorial features are part of a range of advertising options
available on beeb.com - the site has been designed to cater for
a variety of advertising types, from banners, buttons and skyscraper
adverts to DHTML campaigns, interstitials and pop-ups. In addition,
beeb.com continues to add further to the wide range of e-commerce
partners featured across the site.
sponsorship and advertorial feature options are managed by a dedicated
sales team, headed by Advertorial and Sponsorship Manager, Nick
well as integrating new advertising options across beeb.com, beeb
Ventures is also managing online advertorials on behalf of Reuters'
personal finance web site (www.reuters.co.uk). This arrangement
is part of the full service beeb Ventures' online sales team provides
to clients like Reuters.
Teeman, beeb Ventures Ltd's Sales Director, said: "We're providing
a rich opportunity for advertisers looking to get more from an online
campaign. By sponsoring an entire user journey through one of beeb.com's
product-focused channels, advertisers are getting the maximum brand
value from a creative treatment. And when combined with our advertorial
feature option, it provides a golden opportunity to explain a product's
benefits in depth, and capture valuable user data at the same time."
beeb.com and BBC Worldwide
BBC Worldwide, the commercial arm of the
BBC, generates income to support the UK licence fee by marketing
programme-related products and services around the world. It is
self-funding and exists to provide supplementary funding for the
BBC's public services. In 2000/01, BBC Worldwide provided cash flow
to the BBC of £96 million. Its ambition is to quadruple cash
flow to the BBC during the current Charter period. BBC Worldwide
is financially separate from the rest of the BBC and receives no
is wholly owned by beeb ventures limited, a subsidiary company of
BBC Worldwide and TH Li, Global Internet Managers, LP. It was previously
developed in collaboration with ICL, the IT services company.
in 1997, beeb.com has grown traffic, revenue and content rapidly,
as the Internet becomes a mainstream consumer medium. This growth,
together with further commercial agreements with advertisers and
portal websites are establishing beeb.com as a site guiding people's
features a number of Shopping Guides including TopGear, Gardeners'
World, Top of the Pops, Holiday and Good Homes. Additionally, it
features webzines based on BBC Worldwide magazine brands such as
Radio Times and allabouteve.co.uk.