Press Office

Wednesday 24 Sep 2014

BBC World News

BBC World News Russia Business Report launch attracts VTB Capital advertising partnership

BBC World News today announces a new advertising partnership with global investment company VTB Capital, as a result of the forthcoming launch of its Russia Business Report series.

The major new series, which will begin transmitting this month, will focus on business across Russia, examining the people, companies and products at the forefront of industry in one of the world’s most influential emerging markets.

VTB Capital, which has offices in Moscow, London, Singapore and Dubai, will be undertaking a range of advertising and sponsorship activity around the new programme. VTB Capital, the Investment business of VTB Group, originates bonds and shares issues, develops private equity, trading, commodities operations, asset management, M&A advisory services to clients in Russia and abroad. 

The sponsorship activity is centred on a series of 50 second vignettes called Russia Market Board, Russia Business Diary and Russia Business Profile, which will be scheduled adjacent to Russia Business Report and enhance the editorial offering.  The company has also committed to advertising spots around broadcasts of the main 30 minute programme.

In addition VTB will be undertaking extensive activity on BBC.com, with advertising around Russia Business Report’s online pages as well as finance and business content and video on demand on the site.

Sean O’Hara, Regional Director at BBC Advertising Sales, says: “This is a fantastic and very creative advertising commitment to our channel from VTB Capital.  The sponsored content will add to our coverage of business in Russia, and provide an additional layer of insights on top of our new Russia Business Report series.”

Olga Podoinitsyna, Managing Director, VTB Capital, said: “It is a pleasure to be part of a Russia-focused project filmed by BBC World News – a TV channel known for its immaculate reputation and high standards of journalism. This programme will enable viewers across the globe to learn more about the potential of our country and its business opportunities.”

BBC World News, the most watched BBC channel, has 74 million viewers a week.

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