Wednesday 29 Oct 2014
US coffee recycling project, BTTR Ventures, has been selected as a finalist in World Challenge 09, the worldwide competitionseeking to identify and reward projects and businesses which bring economic, social and environmental benefits to local communities through grassroots solutions.
The ‘Back to the Roots’ project aims to turn one of the largest waste streams in America, the tons of coffee ground waste generated daily, into a highly-demanded, nutritious, and valuable food product for local consumers.
BTTR Ventures offers a sustainable alternative to saw dust or oak chips, by-products of wood extraction, which are usually used to grow mushrooms around the world. This venture adds value to what would usually be discarded organic matter.
BBC World News will broadcast six 30-minute programmes profiling each of the World Challenge 09 finalists, showing how their projects and businesses are changing lives and local communities. In addition, Newsweek will detail the projects in six advertorials. The audience and readers are then invited to vote online www.theworldchallenge.co.uk - for their favourite project or business from 28 September.
The winner of World Challenge 2009 will be announced at an awards ceremony in The Hague in December. The winner will receive a US$20,000 grant from Shell to invest in their project, plus the two runners-up will each receive US$10,000.
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