Fri, 23 Jan 15
3 days remaining
What is subliminal advertising? David Aaronovitch investigates the mysterious birth of this modern myth – and introduces a unique new BBC experiment to try it out. NOTE: Prof Stroebe's research shows that subliminal messages are ineffective if the participants know about them. Participants in our experiment confirmed in writing that they understood and accepted that we could not divulge the full nature of this experiment, or what we were testing, until afterwards.
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