Multitasking harmful to productivity
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عنوان درس: انجام همزمان چند کار، به بهره وری لطمه می زند پژوهشگران متوجه شده اند که تمرکز همزمان بر روی چند منبع رسانه ای مانند ایمیل، اینترنت و تلویزیون سبب کارآیی بیشتر شخص نمی شود. در حقیقت برای کسانی که در آن واحد چند کار را انجام می دهند، تمرکز فکری دشوار تر می شود. Researchers at Stanford University in the United States divided a group of over 250 students into light or heavy media multitaskers. Light multitaskers focus on just one or two sources at a time - listening to music while working for example. Heavy multitaskers watch online videos, surf the web, talk or text on their mobiles, and write or read, all at the same time. Lead researcher Cliff Nass wanted to see how this would affect the way their brains work. Clifford Nass: "You would think that people who are multitasking with all these media at once would be great at ignoring irrelevant information. However we discovered they are suckers irrelevant for information, so they're much worse than low multitaskers at ignoring the irrelevant." Not only that, but multitaskers are worse at organising and sorting information, and worse at switching from one task to another. The findings have left the scientists with something of a mystery - why do people multitask at all? They say that in an increasingly demanding work environment, expecting staff to be constantly available by email and instant message whilst doing their jobs may actually mean that productivity falls. media multitaskers focus surf the web ignoring irrelevant information suckers for switching from one task to another increasingly demanding work environment instant message productivity falls |
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