عنوان درس: راه اندازی بینگ(Bing)

به گزارش گوش بدهيد

Microsoft has had a search engine for many years. It's gone through a number of incarnations but the problem was relatively few people ever used it. The world's largest software developer wants to change that with the launch of Bing. Described as a "decision engine", Bing promises to make shopping, booking a flight or searching for a restaurant online easier and faster than other sites.

But some experts are asking why people would stop using Google, one of the world's most used search engines, and start using Bing? Microsoft says it's because 40% of search queries on their competitor's site goes unanswered - something they can improve on. And while it remains to be seen how excited users will be about Bing, many advertisers already are.

Bing is stylish. Some of its features, like previewing videos without leaving the site, surpass what is offered by Google. Microsoft is taking a major financial risk with Bing. It's spent $100m on the advertising campaign alone.

Imtiaz Tyab, BBC

به کلمات گوش بدهيد

gone through a number of incarnations
در اینجا: چندین بار تغییر شکل و ماهیت داده است

relatively
بالنسبه، نسبتا، در اینجا: در مقایسه با سایر موتورهای جستجوگر

queries
سئوال ها، پرسش ها

their competitor
رقیب آنها

goes unanswered
بلا جواب باقی می ماند

improve on
بهتر شدن از جهت......

remains to be seen
باید منتظر ماند و دید، هنوز معلوم نیست

advertisers
شرکت های تبلیغاتی، آگهی دهندگان

surpass
بهتر بودن از.....، پیشی گرفتن بر..........