عنوان درس: 600 قهوه خانه استارباکس در آمریکا بسته می شود

به گزارش گوش بدهيد

Consumers here in the United States are cutting back on all sorts of unnecessary spending. Now it seems that the cup of coffee on the way to the office is a casualty too. Starbucks says that it's earmarked 600 stores for closure - out of more than 7,000 company-owned shops across the United States - because they're not making a profit.

The chain has expanded aggressively in states such as Florida and California, which have been badly hit by the US housing downturn. It also faces growing competition from a variety of new outlets. And a Starbucks coffee doesn't have quite the cachet that it used to when it was an exciting young brand.

The company says it hopes to find new jobs at nearby stores for many of the 12,000 employees affected. But the news will add to concerns about mounting unemployment in the United States. Figures out later this week are expected to show that the number of people in work has declined for the six month in a row.

Greg Wood, BBC News, New York

به کلمات گوش بدهيد

cutting back on
کاهش دادن....

the cup of coffee on the way to the office is a casualty
در اینجا: از تعداد لیوان های قهوه ای که مردم سر راه کار خود می خرند، کم می شود

it's earmarked
در نظر گرفته شده، تخصیص داده شده

has expanded aggressively
به نحو بی باکانه ای افزایش و گسترش یافته

badly hit
صدمه ای جدی دیده، لطمه سنگینی خورده

housing downturn
پایین آمدن قیمت مسکن همزمان با کاهش تعداد مشتریان خرید خانه

new outlets
در اینجا: مغازه ها و فروشگاه های جدید

doesn't have quite the cachet that it used to
مرغوبیتی را که سابقا داشت کاملا ندارد، در اینجا: مانند سابق از آن استقبال نمی شود

add to concerns
موجب افزایش نگرانی ها می شود

mounting unemployment
شمار فزاینده کسانی که بیکار می شوند، افزایش سریع تعداد بیکاران