Creativity

Putting our Public Purposes into action: Stimulating creativity and cultural excellence

What does this mean?

The BBC strives to be innovative and offer the best examples of creative content. We aim to nurture new talent and foster creativity across the UK. We also seek to encourage interest and active participation in wide–ranging cultural activities.

How do we do it?

21CC is the BBC's digital learning centre dedicated to exploring creative ways of using multimedia and new technology in teaching and learning. From centres in London and Salford, we develop and run free-of-charge multimedia workshops for young people between the ages of 5 and 19 from schools, colleges and community groups.

We also organise tailored workshops for learners with special educational needs, as well as workshops inspiring teachers to go back into school and use film making, animation, radio, graphic design in their teaching across all subjects.

All of our workshops are bespoke and we work with every teacher/group leader to make sure that their workshop is tailored specifically to their participants’ needs.

Throughout the year we work with professional facilitators and partners, from both inside and outside the BBC, to inspire creativity in young people and their teachers, as well as in our partners and audiences. Work created at 21CC can often be seen on the BBC Big Screens across the country and at exhibitions in varied venues.

This summer, we exhibited the work of 19 London primary schools in specially built 'pods' along the River Thames in our Tides and Times project bbc.co.uk/21cc/tides-and-times/. The project celebrated the River Thames and the attractions along its banks, 20 institutions worked with 21CC and the primary schools to create animations, films and podcasts telling their stories.

We have also recently worked with the Imperial War Museum's branches in the North and South asking teenagers to use their imagination and creativity to bring some of the Museum's archive audio recordings to life through animation.

Find out more about 21CC at bbc.co.uk/21cc