Dressing the 'A' list
Design heroes: Daniel A Hanson
Daniel A Hanson dresses the world's rich and famous in night time attire.
The Nottingham-based fashion designer reputedly produces "the best nightwear in the world", the sort of stuff you might imagine 007 wearing around the bedroom.
Daniel designs and manufactures collections for some of the biggest fashion houses around the globe.
His own-name products are stocked in Harrods and Fortnum and Masons, he's got an A-List celebrity clientele and he's been known to dress a king or two.
Luxury at a price
Daniel's collections include men's and women's day, evening and nightwear but the company's staple is dressing gowns.
The products are aimed at people with a lot of money. His collections include a cashmere dressing gown with 150 hours of hand embroidery in the garment. It sells for £4500 retail.
"There's a very strong market for very beautiful things."
But not all of his products are quite so expensive. He does sell toweling robes for £450. The toweling is organic cotton from Texas which is flown to Japan, woven on very traditional machinery, then shipped on to Nottingham where they are made.
"We're not at all happy about the air miles but to get the quality of the product we've got to source where the product is the best."
Dressing the rich and famous
Daniel's had individual commissions from the likes of Sean Connery, Meg Ryan, Hilary Clinton, Brad Pitt, Ozzy Osbourne, Victoria Beckham, Pierce Brosnan and Bianca Jagger... The list goes on and on.
Elton John is a regular buyer. He's ordered up to 60 products at any one time.
"I think he uses them as Christmas presents [and] collects them. I think a lot of people who buy in that manner don't need for anything."
Daniel's also supplied King Hussain of Jordan, Queen Noor of Jordan and the Sultan of Brunei.
"We know Prince Charles and either Camilla or Diana had one the year before Diana sadly died."
But Daniel's most exciting celebrity moment was measuring up Catherine Zeta Jones for night time attire.
My life in cloth
As the adopted son of an Anglican Bishop, Daniel understood the importance of dressing for the occasion from an early age.
Daniel A Hanson
His first job, at the age of 15, was working in a clothing store. During this period he also started his first business doing clothing alterations.
Inspired, he returned to education to study Fashion Design before starting his career as a clothing designer.
Having worked in the fashion industry in both London and Paris he then took up the post of principal lecturer in Fashion Design at Nottingham Trent University. But a couple of years later returned to the design floor starting up his own company in 1989.
"It was the industry that I really loved. Particularly cloth. Cloth is the thing that really excits me... and pattern. Twenty years ago I went back to doing that and that's what we've been doing ever since."
Bid to be World Design Capital
Nottingham bid to become the World Design Capital in 2012. The city council, the Arts Council and Nottingham Trent University are behind the application to the International Design Alliance (IDA). Daniel supported the application along with Nottingham-born designer Paul Smith.
You can hear more 'design heroes' every Tuesday with Frances Finn, 09:00 to 12:00 on BBC Radio Nottingham (95.5 & 103.8FM, DAB and online).
last updated: 20/07/2009 at 11:54