Profiles

Scott has worked in graphic design for over 15 years.

As a 13 year old schoolboy he fell in love with "expressing and communicating ideas" through art.

Scott started out designing shop interiors. He has worked for several leading design agencies in the East Midlands and London and with clients such as McDonalds, Triumph, Boots, Center Parcs and Notts Police.

The graphic designer, who now runs his own design company based in the Shipstone Business Centre in New Basford, says it's "the best feeling in the world" seeing his work in print.

Concept packaging for Nottingham Brewery

His influence can be seen all over Nottingham, in City Council literature, events brochures for leading local tourist attractions and on the bottle of ale you're drinking.

Inspired by Nottinghamshire

The graphic designer says he gets inspiration from everything he sees.

"From architecture, interiors, fabrics, packaging, shop windows. I find it great just to wander around Nottingham and look in the shops and at the people.

"Nottingham is really youthful and vibrant, there's lots of international influences so there's a real eclectic mix.

"Learning to see things and how they interact and what they represent is really important."

The wonky 'N' in action

In 2005 a new logo for Nottingham was launched. The 'wonky N' was a controversial replacement for Robin Hood. Scott is pleased it is now being phased out.

"I've never been a big fan. I don't think it's got enough character to represent what Nottingham is all about. Robin Hood is synonymous with Nottingham. It could be [sexy], it's the way that it is executed which is the key thing."

He now hopes to be involved in the new 'Nottingham N' project.

Bid to be World Design Capital

Nottingham bid to become the World Design Capital in 2012. The city council, the Arts Council and Nottingham Trent University are behind the application to the International Design Alliance (IDA).

Literature for Nottingham City Council

Scott supported the application along with Nottingham-born designer Paul Smith.

"There's a huge amount of raw creative talent out there, not only in graphic design but fashion, new media, film, and architecture. Many people just don't realise what's right on their doorstep."

You can hear more 'design heroes' every Tuesday with Frances Finn, 09:00 to 12:00 on BBC Radio Nottingham (95.5 & 103.8FM, DAB and online).